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Robb Report's Bill Curtis On Why Podcasting Is The Next Media Frontier

socalTECH

Curtis is the former publisher of the Robb Report, which he sold back in 2015, and has a long history of operating media companies that have published such titles as Home Office Computing, Home Theater, Mobile Computing, Worth, and many others. That, of course, is what you're selling to your advertisers.

Media 150
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Oh Yeah, That Powerful Computer In My Pocket Is Also A Phone

InfoChachkie

It’s undeniable that consumers are digesting more online content on the mobile supercomputer in their pockets than via any other modality. The results were recently published in the 2015 Call Intelligence Index. 75% of all calls to businesses originate on a mobile phone. You can follow John on Twitter: @johngreathouse.

Mobile 100
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Three Myths Retailers Hold About Apps, Debunked

Tech Zulu Event

As much of the world has shifted to mobile, smartphones are an important way to reach consumers. However, this year many brands still won’t deliver a full mobile experience, which is to say that, in 2016, many retailers still won’t have apps. Many retailers report $100,000 is the minimum price of entry.

Mobile 40
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6 Top Trends For The Digital World In 2016

Tech Zulu Event

In 2015 an additional 237 thousand joined the online community. As online viewership and behaviors grew in 2015 – the average U.S. As online viewership and behaviors grew in 2015 – the average U.S. In 2015, issues of online security and data privacy consumed headlines. Data Security Concerns Dominate.

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Smartphone Location Tracking Apps Next Wave Is B2B

Startup Professionals Musings

Beyond mobile phones, the same concepts can be applied to embedded systems, portable navigation devices, and laptops. Broadcast sponsorships and advertising. then you may want to consider potential sponsorships or advertising opportunities with that business or venue. Channel incentives or rewards.

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Smart Startups Learn How To Create And Manage Hype

Startup Professionals Musings

According to Urban Dictionary , hype is “a clever marketing strategy where a product is advertised as the thing everyone must have, to the point where people begin to feel they need to consume it.” According to Gartner's Hype Cycle Special Report for 2014 , wearable user interfaces such as Google Glass are now in this stage.

Startup 97
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3 Important Facebook Marketing Trends in 2016

Tech Zulu Event

billion in 2015 alone. Costs for advertising on Facebook are increasing, due to high demand, and their profits continue to soar. If your competitor is spending more on social network advertising, so should you. Social networking continues to be a superior force in marketing, especially Facebook. That was $15.5