2015 Coach Customer Marketing 
Both Sides of the Table
DECEMBER 11, 2022
How might our next phase of the journey seem brighter, even with more uncertain days for startups and capital markets? And then in the late 90’s money crept in, swept in to town by public markets, instant wealth and an absurd sky-rocketing of valuations based on no reasonable metrics. What happened? People were building.
Startup Professionals Musings
OCTOBER 3, 2015
Entrepreneurship is all about leading – leading customers to a new product or service, leading a startup team to peak performance, and leading a new business to the market opportunity, while providing maximum return to stakeholders. Pretend to be a customer or client of the business you lead. People ignored see no leadership.
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Startup Professionals Musings
JULY 18, 2015
Businesses stopped hiring for lifetime commitments some time ago, as markets change so rapidly and companies need to tune their workforce for changing economic conditions. Simply defining yourself as a specialist or professional minimizes the stigma of a consultant role (think marketing specialist or staffing professional).
Both Sides of the Table
JANUARY 6, 2014
The functions of an early-stage board are pretty obvious and well understood: Providing introductions to customers, biz dev partners, recruits, the press, other investors, etc. Over time you start to figure out who you customers are and how to sell to them or how to get them to adopt your products if you’re a consumer-oriented startup.
socalTECH
NOVEMBER 2, 2017
You can find a mentor, a coach, a project, or experience, to help you prepare for the role you are looking for. We were originally operating as a coaching company, and we built out this assessment technology for our own clients. How is it your first customer was in Australia? It's very much matching pieces into a puzzle.
Startup Professionals Musings
OCTOBER 10, 2015
Does it mean the right thing from a customer perspective, societal impact, maximizing business returns or personal benefit? The good news is that none of these need be mutually exclusive, according to recent studies of market trends. Be a coach, rather than a dictator. Provide leadership to your team for doing the right thing.
Startup Professionals Musings
NOVEMBER 21, 2015
A fixed mindset is when entrepreneurs believe their abilities and market are fixed, and the challenge is to make the best of the hand already dealt. Here are key maxims that I believe indicate a growth mindset rather than a fixed mindset: A need to learn from customers, rather than educate them. Market change is opportunity.
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