2015 Competition Customer Metrics 
Both Sides of the Table
DECEMBER 11, 2022
And then in the late 90’s money crept in, swept in to town by public markets, instant wealth and an absurd sky-rocketing of valuations based on no reasonable metrics. In those years I learned to properly build product, price products, sell products and serve customers. It was a way to make it hard for your competition to compete.
Berkonomics
APRIL 8, 2021
From its start in 2015, the number of registered users has “suddenly” climbed from 45 million in 2017 to a reported 300 million by the end of 2020. Well-tuned metrics are an absolute must. A pivot or product enhancement in reaction to user or customer comments will advance your chances of success. Here is my list.
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Startup Professionals Musings
AUGUST 7, 2015
When pitching to investors, entrepreneurs always seem to start with a customer pitch, then add a slide or two about the business. In every case, the relevant pitch needs to start by highlighting a real customer problem, then outlining a new solution, with all the features and disruptive technology.
Startup Professionals Musings
SEPTEMBER 28, 2015
Instead, find and quantify the specific demographics of the subset that your solution best fits, and target all your features and messaging to those customers. A near-term customer value proposition. Sustainable competitive advantage. In all cases, you need customer support, formal processes and training in place.
Startup Professionals Musings
JANUARY 22, 2016
By default, innovation in every business decreases over time, and continuous innovation requires ongoing initiatives and measures of customer perceived value. Stroh, which details the principles and metrics to follow for fostering innovation in any organization. Recognize that customers care about the whole experience.
Startup Professionals Musings
MAY 4, 2016
The number of startups rose in 2015 for the first time in five years, with the largest year-over-year increase in two decades. Of course, that’s both the good news and the bad news for aspiring entrepreneurs, since it means more competition, and the business landscape is changing faster than ever. Marty Zwilling.
Startup Professionals Musings
JUNE 19, 2015
So it behooves every aspiring entrepreneur to understand their own DNA before picking a project to bet their life on, and to facilitate effective communication with all constituents, including partners, investors, team members and customers. Marty Zwilling First published on Entrepreneur.com on 6/10/2015.
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