How Startups Can Use Metrics to Drive Success

Both Sides of the Table

Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. And the more public you can make your goals for these key metrics the better. Customer Acquisition. Do you have a customer referral program? per customer!

How to Prepare for a Board Meeting to Make Sure you Crush It

Both Sides of the Table

Often board members themselves don’t do the work to say “what metrics would we like to see.” Any great board member should tell you, “please don’t create any performance metrics or materials that analyze the business that you’re not already creating for your own management’s use.”

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8 Startup Lessons From “The Founder” Movie


As a Professor at UC Santa Barbara , I constantly battle Hollywood’s stereotype of the rapacious, maniacal businessperson, by teaching my students that Honesty is a competitive advantage. Measure What Matters – The McDonald brothers were dogmatic about tracking metrics.

What Happens When Startups Turn from Their Innovation Stage to Operational Excellence?

Both Sides of the Table

There is nothing more pure than building a product, putting it out in the world and seeing paying customers using your product and in some cases loving it. How long does it take me to pay back my original customer acquisition costs?

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I Know Everybody Told You to Send Your Fund-Raising Decks as a Link.

Both Sides of the Table

Detailed roadmap of features you plan to build Detailed customer information Salary information Any other information you wouldn’t want seen or know by your competitors or a larger audience In short, there is nothing in your deck that should give you pause or make you feel like you can’t just send the damn file to somebody. Competition isn’t won or lost by your marketing decks?—?it’s I Know Everybody Told You to Send Your Fund-Raising Decks as a Link.

Who Should be on Your Startup Board?

Both Sides of the Table

This is the norm and unless you have a hugely competitive round it’s not worth fighting. This is not true in the majority of cases but rather when you have competition in your round and feel confident in using your leverage. If your metric move immediate up-and-to-the-right?

Why Startups Need a Well Articulated Strategy (And How to Think About Yours)

Both Sides of the Table

Compelling in the sense that you solve a real problem a target group of potential customers has with a product that is significantly better than the alternatives on that market. The idea of “going deep” with customers has always shaped how I think. ” Customer use.

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What I’ve Learned About Venture Funding

Both Sides of the Table

With perfect information and too much competition you pay up or they walk right down the street and get it from somebody else.” It forces the founder to spend time in front of customers. VC funding. Our perspectives on the topic wax and wane with market cycles.

Scaling Sales: Arming & Aiming – Objection Handling

Both Sides of the Table

In the evangelical phase you’re working through these with customers on the fly. But they want to establish a baseline in the customer’s mind of the value they will get by using your product. Even better if that customer is referenceable!

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Doing the Right Thing > Doing Things Right

Both Sides of the Table

So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc.

Non-millennial Bootstrapping – These 50-Something Entrepreneurs Rejected VC $ And Nailed It


Without taking a dime of outside capital, the company has achieved impressive success in a competitive, SaaS market segment, landing companies such as Nike, Intuit, NASA, AutoDesk and PBS. We could also spend time talking with customers rather than updating investors.

7 Ways to Fail When Applying to an Accelerator


For instance, we ask what makes your solution special and, in another question, ask you to specifically drill down into your competition and how you are better. You don’t need to list your competition in both places. Q: Tell us about your customers/users ….

Tips 91

How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

After a year in the market, MakeSpace was growing rapidly and our biggest issue was CAC (customer acquisition costs) relative to payback period (when we get our marketing investment back) and relative to LTV (lifetime value). The metrics were good but we wondered how much better they would be when we expanded our product. Smart investors think a lot about what we call “unit economics” or what is the economics of service one customers. Competition.

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8 Tips To Get the Most Out of Your Investors and Board

Both Sides of the Table

Partly out of the fact that in 1 week I depart for England to speak at LeWeb, attend our DataSift board meeting and generally make myself available to the DataSift team to meet their customers, partners and employees. Rob Bailey is the CEO of DataSift.

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Automated Advertising Next Generation of CRM?

Frank Addante

Is Automated Advertising the next-generation Customer Relationship Management (CRM)? It later expanded into customer service management, marketing, etc. I often describe the similarities between what the automated advertising industry is doing and how CRM developed.

6 Steps To Raising Venture Capital – Hint: Preparation Matters More Than Your Pitch


If this is the case, offer to make a meaningful introduction to a potential customer or partner of one of their portfolio companies. For instance, you might propose a lead sharing relationship in which both companies trade customer introductions.

Squabbler Launches New Features To Power Video Engagement

Tech Zulu Event

Customized content. Done so by allowing them the ability to build and customize modules, embed them throughout their web properties, and identify quality user generated video content to publish through the Squabbler platform. Watch video metrics, track performance.

Should Startups Focus on Profitability or Not?

Both Sides of the Table

If you had huge customer growth but just didn’t focus on revenue that’s a different story. So while the simplest way that people often evaluate stocks is by P/E ratios (price-to-earnings), one also needs to look at other metrics such as the PEG (price-to-earnings-growth). [of

.Net 428

Lead Developer to CTO at a Startup


How do we need to structure the systems to get ahead and stay ahead of the competition? What metrics are going to be the key startup metrics and how do we get those metrics without too much cost? Make sure you are continuously looking at the business and customers. Get in front of customers as often as you can. I received a great question via LinkedIn: I'm the founding engineer and working hard to launch my startup.

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A year in review: productboard’s top 10 posts from 2017


It means competition is more fierce because formidable new competitors can arrive overnight. Anyone could submit an idea, and others in the customer community could participate by upvoting and commenting on the ideas they liked best!

The Yo-Yo Life of a Tech Entrepreneur – A Cautionary Tale

Both Sides of the Table

TechCrunch Europe ran an article in November of last year that European startups need to work as hard as those in Silicon Valley and I echoed the sentiment in my post about the need for entrepreneurs to be maniacal about their businesses if one wants to work in the hyper competitive tech world.

Top 29 Startup Posts May 2010


Kathy Sierra at Business of Software 2009 - Business of Software Blog , May 4, 2010 "In the old days, getting customers was easy. Putting customers first. Legendary customer support. Instead of making a few dollars per sale and hoping for thousands of sales, you sell to only a few customers, and charge much higher rates. They’re deep into Customer Development ,” he said. After all: Tech support deals with insane customers.

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Startup Fundraising 101: Getting Ready To Raise A Round

Tech Zulu Event

There’s plenty of capital out there, but there’s also a lot of competition for startup funding. This can be a great way to test your product and get customer feedback. Customer financing can minimize your risk, providing more cushion to meet your milestones. First things first.

Top 30 Startup Posts for July 2010


No, that IS NOT a competitive advantage - A Smart Bear: Startups and Marketing for Geeks , July 12, 2010 This is part 1 of the series: 5 Lessons from 150 startup pitches. Listening to first-time entrepreneurs talk about their competitive advantages is as predictably invalid as the local weatherman's 10-day forecast. Metrics availability. Customer Care Today. Customer Validation needs to have the CEO actively involved. Customer Development Diagnostics over Lunch.

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It’s Morning in Venture Capital

Both Sides of the Table

Yes, it’s true that FOMO (fear of missing out) is driving some irrational behavior and valuations amongst uber competitive deals and well-financed VCs. Try charging customers for your product when you have 12 competitors giving the product away free finances by $20 million of VC.

16 Great Startup Posts from March


Death By Competitive Analysis - Steve Blank , March 1, 2010 Trading emails with a startup CEO building an iPhone app, I asked him why potential customers would buy his product. In response he sent me a competitive analysis. It looked like every competitive analysis I had done for 20 years, (ok maybe better.) Some great posts in March The following are the top items from featured sources based on social signals.

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Raising $$ on AngelList? Working w/ McClure? Ask Jody Sherman

Both Sides of the Table

That, plus I love the space of high-customer-service, focused eCommerce for moms worried about what their kids eat & wear.&#. EcoMom’s metrics improved throughout this process and that’s when I decided to invest.

Interview with Scot Lawrie and John Rhodes, Coverfly


Writers can submit their scripts into these programs, and the dashboards make it convenient to track, and it also allows them to track placement and their scores in these competitions. We saw that there were a lot of talent discovery programs out there, such as screenwriting fellowships, labs, film festivals, workshops, and writing competitions. It just sort of took off from there, so I began pitching this around town to all these labs and competitions, who have come on board.

amSTATZ Social Network For Fitness Gurus, Athletes & Events | Interview With Founder

Tech Zulu Event

Through ongoing analysis and refinement of existing processes, establishment of standards and metrics, team building and mentoring, Sergey has established a foundation and culture in which developers can flourish. We have 115 paying customers right now. Any competition in LA?

Interview with Wes Nichols, MarketShare


Its primary goal is to focus on identifying what is truly driving demand, analytically, so that our customers can optimize their activities. Do your customers understand the need for your product, and has that been an issue?

Lessons Learned From The Accelerator Trenches: MuckerLab's Erik Rannala


When a company either has revenues, if that''s the primary metric, or if it''s a consumer application, high user acquisition and engagement, we know there is some degree of product-market-fit. An idea, prototype, customers, where?

Cojoin | Data Integration

Tech Zulu Event

But the end result was incredibly valuable, so looked at that end result and we were able to optimize our campaigns and be more efficient than our competition. That portion we call data aggregation where you are looking at one metric across a lot of different data sources.


Let’s Get Weird, a SXSW Interactive Recap (2014)

Tech Zulu Event

Joergen Aaboe – Momentfeed , combining life foot traffic with reduced customer acquisition costs. Alex Taub – Social Rank , Twitter metrics and engagement tool. I know what you’re thinking. A recap? Of SXSW? That was ages ago!

AMA 103

Interview with Josh Stomel, ResumeBucket


We also allow the users to have a custom URL, for example, We also provide the consumer a slew of tools, that will help them upload their resume and manage their online identity, plus we also have a resume builder function, detailed metrics on exactly who is viewing their resume, and the ability to create and manage multiple versions of their resume. Is this at all competitive with LinkedIn?

Interview with Jason Howe, CEO of Awarepoint


Who are the typical customers for your products? It's a month-to-month rental, although many of our customers buy the product--but they can do it on an operations budget. But, we're not focused on an exit--we're focused on profitability, which is a key metric for management.