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" Investors want to buy into an entrepreneur with a startup that can provide evidence of an ability to double customer productivity, at half the cost, with patented technology. Include your sustainable competitive advantage. Marty Zwilling First published on Entrepreneur.com on 6/17/2015.
The middle and above-middle class population of China will grow from 172 million in 2010 to 314 million in 2015. At present, no world patents or international patent process exists, so you need to apply in every relevant country. Not every international market matters, but some are larger than life. Marty Zwilling.
The middle and above-middle class population of China will grow from 172 million in 2010 to 314 million in 2015. At present, no world patents or international patent process exists, so you need to apply in every relevant country. Not every international market matters, but some are larger than life. Marty Zwilling.
The bad news is that many are already doing it, with competition growing, so the longer you wait, the less chance you have of getting there first. In a new startup, there is tremendous competitive value in registering intellectual property early, but you don’t need to contract these tasks to expensive experts any longer.
The middle and above-middle class population of China will grow from 172 million in 2010 to 314 million by 2015. At present, no world patents or international patent process exists, so you need to apply in every relevant country. Not every international market matters, but some are larger than life. Marty Zwilling.
Gartner says our market will be $50 billion in 2015.” It always amazes me how an entrepreneur can define his market opportunity so broadly, then assess his competition so narrowly in the next breath. Or worse yet, the entrepreneur is so arrogant that he hasn’t even used Google to figure out he has competition just down the street.
For example, “I have patented a new LCD with double the intensity at half the cost, already proven locally, and I just need resources to scale for this market.” Your second sentence should acknowledge competition, but highlight your added value. Your second sentence should acknowledge competition, but highlight your added value.
Sustainable competitive advantage. Thus, it needs an advantage to rise above the crowd, such as a patent and trademarks, unique market positioning or support from industry partners. Pricing needs to be set before rollout, based on the value delivered and the competition; pricing also needs to be tested with real customers.
They don’t realize that knocking competitors is assessed as a weakness and denying that you have any competition suggests there is no market for your solution. Taking action to file even a provisional patent shows you have the conviction and skill to execute while others have no barrier to entry.
We worked on Beatshare at Chapman, where there was a business plan competition, which we won. From there, we went on to a national competition, California Dreamin, which had over 200 entrants from multiple universities, with undergrad, graduate, and postgraduates from all around the country for three days, and we got second place.
Merck also saw some expected fruits of its 2014 big-ticket acquisition of Cubist Pharmaceuticals wither away this week, as the Supreme Court wouldn’t reverse a decision that shaved years off the patent life of the top-selling antibiotic daptomyicin (Cubicin). AstraZeneca got the drug when it bought ZS Pharma in late 2015 for $2.7
A large portion of your competitive advantage and your potential value to investors is the size of your intellectual property portfolio. Entrepreneurs who have no patents, trade secrets or trademarks are usually deemed non-fundable and non-competitive. Marty Zwilling First published on Entrepreneur.com on 11/20/2015.
He saw that the industry was being disrupted globally, and actually started with the idea of building a new company that could be scalable, and flexible, and offer delivery of that content at competitive pricing. For the first three years, it was all about research and development, building IP and patents and so forth. I have a Ph.D.
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