socalTECH

JULY 10, 2019

We spoke with CEO and co-founder Spencer Price to learn more about the company. Spencer Price: Halla is the only software company to dynamically profile human tastes so we can help people make better choices. Spencer Price: That's a fair question. Spencer Price: It's a bit of a circuitous route. What is Halla?

Pricing 113

Pricing Startup North Hollywood Platform 113

Startup Professionals Musings

APRIL 20, 2015

Proof of any business model starts with a finished product or solution, sold to a new customer for full price, with high satisfaction for the value received. Decide early where and when money will come from, set some milestones and metrics, and work to a plan, or be caught short. Word of mouth is not adequate for marketing and sales.

Startup 107

Startup Sales Customer Custom 107

Startup Professionals Musings

SEPTEMBER 28, 2015

As an entrepreneur, make sure you understand your direct and indirect costs, staffing requirements, margins and metrics to make sure these elements are in place. Validated pricing and a sufficient revenue stream. Marty Zwilling First published on Entrepreneur.com on 9/18/2015. Product distribution or service delivery.

Technical Review 100

Technical Review Pricing Entrepreneur Startup 100

Startup Professionals Musings

OCTOBER 2, 2015

Smart entrepreneurs have metrics for assessing their progress against milestones and regularly communicate new insights to the team. Don’t wait for your worst case scenario where no customers show up, and expect that slashing the price will solve the problem. Marty Zwilling First published on Entrepreneur.com on 9/23/2015.

Startup 105

Startup Entrepreneur Marketing Satisfaction 105

Startup Professionals Musings

AUGUST 7, 2015

Of course, these should never be in a customer pitch, but investors expect an overall strategy with specific budgets, milestones and metrics. Partnerships, distribution channels and pricing models should be included. “If Marty Zwilling First published on Entrepreneur.com on 7/29/2015.

Product 103

Product Slides Customer Custom 103

Startup Professionals Musings

NOVEMBER 14, 2015

You should be counting only those people who fit your target customer demographic and paid full price for the product or service, without any prior connection to you or the business. Marty Zwilling First published on Entrepreneur.com on 11/04/2015. Is your customer-acquisition rate accelerating?

Acquisition 100

Acquisition Entrepreneur Customer Custom 100

socalTECH

MARCH 6, 2017

After I sold my last company, Shift, in May of 2015, I took some time off to look for the next thing to do. A lot of what we've been looking at are the metrics. We reconnected, talked about this, and I was thrilled at the opportunity to work with Michael on this. What was appealing to you about the mobile app area?

Media 153

Media Mobile Startup Acquisition 153