Startup Professionals Musings

JUNE 22, 2016

That should make you wonder - how do you measure traction in a metric? While thinking about the parameters of traction, and how to measure it, I was impressed with a new book, “ Scaling Lean: Mastering the Key Metrics for Startup Growth ” by Ash Maurya, a serial entrepreneur, and creator of the one-page business modelling tool Lean Canvas.

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Metrics Funding Startup Customer 57

Startup Professionals Musings

APRIL 1, 2017

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. You spend the months influencing the influencers.

Social Media 62

Social Media Media Metrics SEO 62

LATechDigest

OCTOBER 26, 2016

— LATech Digest (@LATechDigest) October 25, 2016. — LATech Digest (@LATechDigest) October 25, 2016. — LATech Digest (@LATechDigest) October 25, 2016. — LATech Digest (@LATechDigest) October 25, 2016. — LATech Digest (@LATechDigest) October 25, 2016. LA Tech has arrived.

Snapchat 40

Snapchat Lootcrate Riot Games Downey 40

Startup Professionals Musings

MAY 9, 2016

You need to nurture non-organic growth partnerships and acquisitions to maximize your valuation. The smart ones in this category know when it’s time to bring in an outside more experienced CEO, or step aside voluntarily when investors start demanding new management disciplines and metrics. Not every entrepreneur needs to scale.

Social Network 59

Social Network Startup Demand Entrepreneur 59

Startup Professionals Musings

DECEMBER 23, 2016

Initiate new strategic partnerships and investigate acquisitions versus in-house changes. Define and use market metrics to tune your plan. You need metrics to spot these changes, and regular new initiatives to test new and old alternatives. Marty Zwilling First published on Inc.com on 12/06/2016.

Social Media 67

Social Media Metrics Startup Technical Review 67

Both Sides of the Table

MARCH 25, 2016

After a year in the market, MakeSpace was growing rapidly and our biggest issue was CAC (customer acquisition costs) relative to payback period (when we get our marketing investment back) and relative to LTV (lifetime value). The metrics were good but we wondered how much better they would be when we expanded our product.

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Startup Marketing Study SEO 150

Startup Professionals Musings

SEPTEMBER 19, 2016

Define and use metrics to measure your progress. If your comfort zone is relying on gut reactions, it’s time to stretch your understanding of what constitutes customer acquisition cost, margins, pipeline closure rates, and sales ROI. Marty Zwilling First published on Forbes on 09/13/2016.

Social Network 94

Social Network Startup Ideas Entrepreneur 94