Tech Zulu Event

JANUARY 22, 2016

Costs for advertising on Facebook are increasing, due to high demand, and their profits continue to soar. How can your company best benefit from social networking ads in 2016? If your competitor is spending more on social network advertising, so should you. Here is the breakdown of these 3 factors to watch in 2016: 1.

Marketing 40

Marketing Social Media Social Network Technical Review 40

Startup Professionals Musings

DECEMBER 30, 2016

Most people have heard of Foursquare for local nightlife and Airbnb for rooms, but other nationally recognized sources for local services are still hard to find, including social media, local news, advertising, and event calendars. I still hear often the dream of a free service to users, supported by advertising, per the Facebook model.

Advertising 63

Advertising Content Social Media Satisfaction 63

Startup Professionals Musings

JULY 29, 2016

There is no magic lever for growth, so several initiatives are required, with metrics to assess value returned. Real growth requires new and innovative ways to find customers, as well as old-fashioned advertising and email blasts. Marty Zwilling First published on Forbes on 07/22/2016. Ask every employee to focus on sales.

Search Engine Optimization 57

Search Engine Optimization Startup Social Media Metrics 57

Startup Professionals Musings

JANUARY 25, 2016

It must be written down, with measurable team objectives, validated by metrics and compared against competition. Maybe you still remember the days when competitive advantage was all about economies of scale, advertising power and service versus price. Marty Zwilling First published on Entrepreneur.com on 01/14/2016.

Customer 55

Customer Custom Startup Coach 55

Startup Professionals Musings

JUNE 15, 2016

Digital marketing is the cost-effective place to start, utilizing the internet, mobile phones, display advertising, and other digital mediums. Every entrepreneur needs a strategy, and some metrics to measure what’s working and how much it costs. Marty Zwilling First published on Forbes on 06/08/2016.

Marketing 58

Marketing Startup Social Media Newsletter 58

socalTECH

JANUARY 30, 2017

Jay Goss: I got involved around April of 2016, as the company was putting the final pieces together on the app. We now have a really good, four-person marketing team which is doing different parts of what we think of as an omni-channel marketing campaign for the company, which includes Facebook advertising, PR, and influencer marketing.

Startup 100

Startup Social Network Southern California Mobile 100

Both Sides of the Table

MARCH 25, 2016

The metrics were good but we wondered how much better they would be when we expanded our product. But that’s harder to build in 2016 than it was in say 2005. Will a third-party pay (advertisers, data companies)? Then you need to understand the economic benefit to the user. It it just more time that they save? Efficiency?

Startup 150

Startup Marketing Study SEO 150