Startup Professionals Musings

SEPTEMBER 21, 2016

In the same way, great entrepreneurs and company leaders should no longer rely on faceless and nameless processes to drive business strategy and innovation to stay competitive. Focus on two or three pertinent metrics in any situation. Unbundle projects into smaller elements, and personalize the top couple of metrics for each team.

Social Media 99

Social Media Metrics Customer Custom 99

Tech Zulu Event

JANUARY 22, 2016

How can your company best benefit from social networking ads in 2016? The way to get ahead of the competition is to look at what they’re doing right and do it better. In addition, make use of as much automation as you can in 2016 to reduce manpower costs and put the money towards other more important matters.

Marketing 40

Marketing Social Media Social Network Technical Review 40

Startup Professionals Musings

DECEMBER 12, 2016

Provide the mentor with your relevant business metrics and data, if possible, before each meeting, to allow them to do prior homework as required. Don’t let your ego or time management abilities rob you of this valuable competitive advantage. Marty Zwilling First published on Inc.com on 11/24/2016.

Mentor 95

Mentor Coach Metrics Entrepreneur 95

Startup Professionals Musings

NOVEMBER 14, 2016

After reviewing her day-by-day recommendations to improve productivity in a single week, I have extrapolated her guidance to ten productivity tips specifically for entrepreneurs to regain that competitive edge: Focus on managing yourself rather than managing others. Define clear goals and metrics for your productivity.

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Tips Activity Startup Product 100

Startup Professionals Musings

APRIL 1, 2017

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. You spend the months influencing the influencers. Marty Zwilling.

Social Media 62

Social Media Media Metrics SEO 62

Startup Professionals Musings

JANUARY 25, 2016

It must be written down, with measurable team objectives, validated by metrics and compared against competition. Customer-centric founders have found that interactive coaching and mentoring by experienced peers is more effective and positive in keeping everyone up to speed on trends, competition, customer demands and technology.

Customer 55

Customer Custom Startup Coach 55

Startup Professionals Musings

MARCH 25, 2016

It may be small feature extensions, packaging and distribution that can make your solutions attractive and more competitive for new market segments. I’m talking about highly targeted efforts on specific demographics with pre-defined metrics, not the “spray and pray” -- spray your message broadly and hope it sticks somewhere -- approach.

Customer 55

Customer Custom Marketing Social Media 55