2016 Entrepreneur Marketing Metrics 
Startup Professionals Musings
JUNE 22, 2016
Almost every entrepreneur looking for outside investors has heard the annoying rejection, “You are just too early – come back when you have more traction.” That should make you wonder - how do you measure traction in a metric? A useful traction metric is how many constraints have been removed, with resolution times.
Startup Professionals Musings
MARCH 25, 2016
Many entrepreneurs assume that everyone will love their solution as much as they do, so they tune their marketing focus based on their own needs and wants. Expanding your market into these areas requires thinking outside your personal box. Test drive marketing programs outside of your comfort zone.
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Startup Professionals Musings
JULY 13, 2016
The many ways that great firms can slip away from entrepreneurial thinking were highlighted in a new book, “ Achieving Longevity ,” by Jim Dewald, based on his own experiences as a corporate executive, entrepreneur, and Dean of the Haskayne School of Business. Companies follow each other rather than the market. Change is hard.
Startup Professionals Musings
AUGUST 8, 2016
As a startup advisor and investor, I find that more and more entrepreneurs avoid using the term “profit” in pitching their new venture. Thus I was pleased and a bit surprised to see a new book, “ The Purpose Is Profit ,” by Ed “Skip” McLaughlin, an entrepreneur who has both succeeded and failed in starting multiple businesses.
Startup Professionals Musings
APRIL 1, 2017
Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.
Startup Professionals Musings
DECEMBER 23, 2016
Things change so fast these days in business that your first priority as an entrepreneur is to stay current, by talking to customers, peers, and experts. Now it’s all about how fast you recognize and adapt to market change, new competitors, and new technology. Smart entrepreneurs restrain their ego and don’t react defensively to input.
Startup Professionals Musings
JULY 29, 2016
Too many entrepreneurs don’t know what to do at this point, largely accounting for that disappointing 50 percent of startups that fail in the first five years, according to Gallup. Continually add new marketing and distribution partners. Real growth always requires real marketing. Ask every employee to focus on sales.
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