Startup Professionals Musings

DECEMBER 18, 2020

As a long-time business executive and adviser to entrepreneurs, I see a definitive shift away from customer trust in traditional business messages, and the executives who deliver them. I believe that the sooner every entrepreneur and brand builder adapts to this emerging trend, the sooner they will find success.

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Startup Professionals Musings

JUNE 27, 2016

The startup lifestyle is known to be stressful and challenging, but it’s also meant to be satisfying and fulfilling, with you as the entrepreneur in control of your own destiny. Unfortunately, it doesn’t always work out that way, based on my many years of experience with entrepreneurs and advising startups.

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Startup Professionals Musings

OCTOBER 7, 2016

I found this illustrated well in a new book I just finished, “ A Paperboy’s Fable ,” by a young entrepreneur and writer Deep Patel. Although just seventeen years old, Patel has some great insights that I can extrapolate for every aspiring entrepreneur to answer the most common question I get as an advisor and mentor – “Where do I start?”

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Startup Professionals Musings

NOVEMBER 14, 2016

Every entrepreneur I know feels the pressure of the thousands of things that need to get done, all seemingly at the same time. The real solution is better productivity and less procrastination, to put you back in control of your business. Being a good role model is productive, but trying to control others is fruitless.

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Startup Professionals Musings

MAY 14, 2016

They don’t realize that they are their own worst career enemies, since promotions and new opportunities always are offered first to people who proclaim to be productive winners, rather than sound like losers. Happier workers have been shown in studies to increase their pace (productivity) without sacrificing quality.

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Startup Professionals Musings

DECEMBER 26, 2016

Here are seven key principles that I recommend you follow as an aspiring business leader or entrepreneur, based on my own experience in large companies as well as startups: Proactively ask for input to hone your vision. At the same time, inspired team members providing answers will be more productive, satisfied, and loyal to the business.

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Startup Professionals Musings

JULY 22, 2016

In reality, that’s the definition of a successful startup these days, so every aspiring entrepreneur should take note, as well as every existing corporate executive. I like their seven step approach, which I have paraphrased here for entrepreneurs as follows: Pull together a great multi-functional team.

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Startup Professionals Musings

DECEMBER 30, 2016

Entrepreneurs don’t realize that Facebook spent over $100 million, before revenues from advertising turned cash positive. Advertising and local business promotions may be adequate in some cases, but others may require a percentage of every transaction, or adding local products and services for an ecommerce model. Anyone can do it.

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Startup Professionals Musings

SEPTEMBER 2, 2016

For example, in the entrepreneur world there are people like Elon Musk , who has demonstrated not only innovative ideas, but also impressive results in SpaceX, Tesla Motors, and Hyperloop. These accelerate your productivity, but must be continually updated from positive experiences, prior failures, and active listening.

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Startup Professionals Musings

JANUARY 6, 2017

They get more personal satisfaction from giving than from receiving. Every good entrepreneur learns to pivot, and learn from that experience, but never see failure. Many experts believe that the single biggest cause of startup failure is entrepreneurs simply giving up just prior to success. Always give more than you get.

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Startup Professionals Musings

JULY 1, 2016

In my own experience as a startup advisor and mentor, I find that entrepreneurs who can’t attract and maintain a highly motivated team rarely even get off the ground. There are many ways to add levity to a tough challenge, and engaging the team occasionally in some fun activities will work wonders for your team’s productivity and motivation.

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Startup Professionals Musings

FEBRUARY 5, 2016

Many entrepreneurs are so passionate about their new startup idea that they can’t believe any intelligent being, investor or customer wouldn’t react just as excitedly after a quick introduction. Indeed, all entrepreneurs have to start at the beginning with passion for an idea. Repetition is the key to getting people’s attention.

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Startup Professionals Musings

JUNE 17, 2016

Entrepreneurs don’t realize that this burden is actually costing them over $200 billion in repeat sales, according to a recent study by the W. The proper time to put a formal program in place to improve your customer experience, with measurements of both cost and value, is before your first product or service hits the market.

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Startup Professionals Musings

DECEMBER 19, 2016

Rather than focus on negatives, let me summarize key positive attributes that I look for in people to move ahead, from my own experience as a corporate executive, and many years mentoring entrepreneurs. Marty Zwilling First published on Inc.com on 11/30/2016. A desire to drive (not block) future change.

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