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Customer Trust Is An Opportunity With A Huge Payback

Startup Professionals Musings

There are others, like Norton LifeLock , acquired in 2017 by Symantec for $2.3 Market your solution and user benefits, not the mysterious technology behind it. I know companies who collect sensitive data from consumers all the time, and still seem to keep a trusted image (Amazon.com, Ebay). Don’t take shortcuts on these.

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6 Keys to Marketing Customer Experience vs Products

Startup Professionals Musings

Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. Now all we hear about is providing the best “customer experience.” You have to hear your customer’s dreams, goals, passions, and aspirations.

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New software lets marketers better leverage social media influencers

StartUp Beat

While the glory days of TV and radio ads have come and gone, digital media influencer marketing is gaining momentum. In 2017, these sorts of collaborations between big brands and influencers are only to increase.”. James Creech- Co-Founder & CEO at Paladin Software. “In

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How MakeSpace Recently Closed $30 million in New Funding

Both Sides of the Table

I pointed out that the storage market in the US alone is ~$30 billion / year and there is no dominant provider — the largest player has < 10% market share. So how did a company that provides storage grow so fast (we’ll exit 2017 with 10’s of millions in recurring revenue), why is it so defensible and is it really a tech startup?

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SpotOn raises $300M at a $3.15B valuation and acquires Appetize

TechCrunch LA

Fast forward to almost exactly one year later, and a lot has changed for the payments and software startup. Since its 2017 inception, SpotOn has been focused on providing software and payments technology to SMBs with an emphasis on restaurants and retail businesses.

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5 Tech Trends Startups Are Adopting In 2017

Tech.Co

Here are five trends startups are considering for their operations in 2017. The Harvard Business Review recommends two low-risk applications of blockchain technology that startups can try. If you are a software service provider, set your sights on this particular security trend. Blockchain Technology. Application Security.

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ServiceTitan is LA’s least likely contender to be the next billion-dollar startup

TechCrunch LA

The company is ServiceTitan, and its market… is air conditioners. Both programmers, the two reconnected after doing stints as custom developers during and after college, and then when they were developing tools for their families’ businesses as residential contractors in the Los Angeles suburb of Glendale.

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