article thumbnail

New software lets marketers better leverage social media influencers

StartUp Beat

While the glory days of TV and radio ads have come and gone, digital media influencer marketing is gaining momentum. In 2017, these sorts of collaborations between big brands and influencers are only to increase.”. James Creech- Co-Founder & CEO at Paladin Software. “In

article thumbnail

SpotOn raises $300M at a $3.15B valuation and acquires Appetize

TechCrunch LA

Fast forward to almost exactly one year later, and a lot has changed for the payments and software startup. Since its 2017 inception, SpotOn has been focused on providing software and payments technology to SMBs with an emphasis on restaurants and retail businesses.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How MakeSpace Recently Closed $30 million in New Funding

Both Sides of the Table

I pointed out that the storage market in the US alone is ~$30 billion / year and there is no dominant provider — the largest player has < 10% market share. So how did a company that provides storage grow so fast (we’ll exit 2017 with 10’s of millions in recurring revenue), why is it so defensible and is it really a tech startup?

article thumbnail

ServiceTitan is LA’s least likely contender to be the next billion-dollar startup

TechCrunch LA

The company is ServiceTitan, and its market… is air conditioners. Battery isn’t the only marquee investor to find value in ServiceTitan’s business developing software managing day labor. These kinds of technologies, unlike AI, don’t automate away workers.

Glendale 271
article thumbnail

6 Keys to Marketing Customer Experience vs Products

Startup Professionals Musings

Exactly what is that customer experience that every modern marketer is talking about, and how do you measure it? Show how production workflow software expands customer reach, streamlines processes and reduce costs, rather than merely introducing the latest technology. Now all we hear about is providing the best “customer experience.”

article thumbnail

Customer Trust Is An Opportunity With A Huge Payback

Startup Professionals Musings

There are others, like Norton LifeLock , acquired in 2017 by Symantec for $2.3 Market your solution and user benefits, not the mysterious technology behind it. I know companies who collect sensitive data from consumers all the time, and still seem to keep a trusted image (Amazon.com, Ebay). Don’t take shortcuts on these.

Customer 137
article thumbnail

What Happens When Startups Turn from Their Innovation Stage to Operational Excellence?

Both Sides of the Table

He came to work in our offices at Upfront Ventures as an EIR and immediately began building software to improve how storage was picked up, photographed, scanned and routed to a warehouse. What sized team can I afford in order to sell, market & provide service to these customers? How profitable is my product or service?

Startup 286