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Market Research: The Fuel For Marketing Strategies

SoCal Tech Calendar

Wednesday, August 22, 2018 -- Market Research: The Fuel For Marketing Strategies. American Marketing Association (AMA). We dive into the crucial process of gathering and analyzing information about markets, industries, and products in their competitive spaces. See [link] (more)

Research 100
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Energica CEO plots her Italian EV company’s reboot from lockdown

TechCrunch LA

There could be more demand for electric vehicles post COVID-19 crisis, believes Energica founder Livia Cevolini. One of those is greater demand for EVs after the pandemic. Before the health crisis shutdown most of Italy, Energica had already seen larger demand for its high-performance e-motos, with a price range of $17,000 to $23,000.

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Good Eggs raises $100M and plans to launch in Southern California

TechCrunch LA

Parts of this story might sound familiar to readers familiar with Good Eggs — when the startup raised its most recent, $50 million funding round in 2018, CEO Bentley Hall also mentioned plans for geographic expansion. And it sounds like he isn’t in a rush to launch in a bunch of new markets. Image Credits: Good Eggs.

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7 Strategies To Create Your Own Market And Win Bigger

Startup Professionals Musings

New technology markets and paradigm shifts have traditionally been bad bets when seeking investors, since these were known to take decades to develop, and cost lots of money. For example, consider how many years it took for the market to move from radio to television, or fully accept personal computers on every desktop.

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9 Innovative Startups To Watch For in 2024

Tech.Co

While the market isn't short of spritely, innovative entrepreneurs, harsh economic headwinds combined with a pullback in investor spending have made it harder than ever for budding businesses to break through. Source: runwayml.com In June, Runway raised $141 million in funding, nudging its market valuation to an envy-inducing $1.5

Startup 210
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WhiteFox Defense: Solving The Drone Incursion Problem, with Luke Fox

socalTECH

Luke Fox: It has been deployed in a pilot program for 12 months, all during 2018, in a wide variety of different environments around the world. Even though in the cell phone market there are lots of different phones that manufacturers make, if you look at the communications technology, its pretty much very, very similar.

Startup 187
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Business Lessons Often Ignored In The Heat Of Passion

Startup Professionals Musings

If there is no competition, there is likely not a market. Every potentially successful product has competition, or an alternative, or customers with no interest in change. If you really believe your idea has no competition, perhaps you haven’t looked, or there is no real business.

Startup 99