Startup Professionals Musings

OCTOBER 23, 2022

As an advisor to entrepreneurs and a technologist, I’m happy to report that the tide may be turning, and we are experiencing a new era of opportunity for entrepreneurs, and a new appreciation of the power of the digital world. In his classic book, “ Digital Context 2.0: No-comfort consumers – 17 percent. Marty Zwilling.

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Startup Professionals Musings

SEPTEMBER 19, 2018

I find that the most successful entrepreneurs have mastered the art and skill of building and managing relationships. In my role as a mentor to business professionals and entrepreneurs over the years, I have found that it’s important to take a hard look at the relationships around you on a regular basis.

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Startup Professionals Musings

JANUARY 2, 2019

Most of you aspiring entrepreneurs have no idea how dramatically your own role has to evolve as you develop a solution, start a business, and expect it to scale into a successful self-managed company. At this stage, I typically find a solo entrepreneur who creates, manages projects, directs, and oversees every step in the process.

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Startup Professionals Musings

DECEMBER 21, 2018

If everyone works well together, you all feel a sense of job satisfaction. Your ability to work effectively with potentially annoying team members is a perfect indicator of your future ability to manage an organization, rise in your career, or build your own business as an entrepreneur.

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Startup Professionals Musings

DECEMBER 3, 2018

The result is that even highly engaged workers can get results without a sense of fulfillment or satisfaction. Your challenge as an entrepreneur and business leader is to discover ways to improve the fulfillment of your team, without turning back the clock on technology. Marty Zwilling First published on Inc.com on 11/19/2018.

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Startup Professionals Musings

DECEMBER 5, 2018

Entrepreneurs need to manage cash flow daily and personally. More importantly, these things that don’t change can be your anchor for stability and enjoyment, leading to real satisfaction as well as success. Marty Zwilling First published on CayenneConsulting on 11/19/2018. What more could anyone want from work?

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Startup Professionals Musings

SEPTEMBER 5, 2018

Every entrepreneur I meet in my role as a small business advisor dreams of making the business run like clockwork, even without them. Frankly, I’ve never been sure what to tell entrepreneurs who want to break free of these bonds. Marty Zwilling First published on Inc.com on 08/22/2018. The final big hurdle to overcome is you.

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Startup Professionals Musings

JULY 16, 2018

Nearly 80 percent of customers say they are more loyal to purpose-driven brands than traditional brands and nearly three-quarters are more willing to defend them, or even pay a premium, according to the 2018 Cone/Porter Novelli Purpose Study. Marty Zwilling First published on CayenneConsulting on 06/28/2018.

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Startup Professionals Musings

JULY 25, 2018

Thus creating the right company culture must be a top priority of every entrepreneur and business leader. It’s easy to see how cultures go astray, for example, when you pay only for sales volume, but expect a high focus on customer satisfaction. Marty Zwilling First published on CayenneConsulting on 07/10/2018. Start today.

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Startup Professionals Musings

AUGUST 20, 2018

Every business executive and entrepreneur I know believes they are good or even great leaders, but as an advisor I often hear a different story from their team. This is another aspect of capitalizing on strengths and satisfaction. Marty Zwilling First published on Inc.com on 08/06/2018.

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Startup Professionals Musings

JULY 23, 2018

Many entrepreneurs and small businesses I know are struggling with business-threatening issues, but are reluctant to seek any assistance. Most people get a tremendous satisfaction from helping others, but are equally afraid to offer without being asked. Marty Zwilling First published on Inc.com on 07/09/2018.

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Startup Professionals Musings

JULY 13, 2018

Here are some specific actions I now recommend to every entrepreneur, and to every senior executive, to get top performance from every member of their team: Clearly and iteratively communicate team goals and objectives. Thus paying for sales volume, when you desire customer satisfaction, will not get you high performance.

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Startup Professionals Musings

JULY 18, 2018

If you can check off all three by the end of the day, you will get the satisfaction of list completion, without the frustration of a growing list. Marty Zwilling First published on CayenneConsulting on 07/03/2018. Intentionally classify more of your tasks as non-critical.

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