2019 Marketing Patents Technology 
socalTECH
SEPTEMBER 24, 2020
Indio, California-based Helicoid Idustries , a startup developing advanced composite materials for use in the wind turbine, aerospace, sporting goods, auto parts, defense, and industrial market, has raised $2.4M--the first part of what looks like an ongoing $5M investment round. Helicoid is a spinout of the University of California Riverside.
Startup Professionals Musings
AUGUST 12, 2019
First of all, you need some convincing market research that your solution addresses a real and growing problem. Skip the fuzzy marketing terms, like “easier to use” and “more functions.” Avoid the temptation to narrow the scope so far as to conclude that you have no competitors, since investors might conclude you have no market.
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socalTECH
DECEMBER 30, 2020
This is my 4th market upset and in the first three I was defensive. What are you most looking forward to in the technology/startup world in 2021? In 2018 & 2019 Expert DOJO made 42 investments. In addition we have extended our initial 8 week program to a 8 month program which is focused on, your guessed it, traction.I
Startup Professionals Musings
NOVEMBER 29, 2019
On the other end of the spectrum are ideas that truly represent a disruptive technology , or could lead to real social or environmental change. Examples I have seen include atomic battery technology, or how marine algae could help feed the world. Marty Zwilling First published on Inc.com on 11/15/2019.
Startup Professionals Musings
APRIL 29, 2020
Equally bad is a full tutorial on your new disruptive technology. Investors are more interested in your solution and your business, rather than your technology. Skip the generic marketing phrases like more user friendly, massive opportunity, and paradigm shifting. If you have ten minutes, that means no more than ten slides.
Startup Professionals Musings
NOVEMBER 4, 2019
Some dreams sound great, but may not yet be viable or proven with today’s technology. Any startup with no patents, trade secrets, or other secret sauce is very high risk today. Prepare your marketing story for customers and investors. Marty Zwilling First published on Inc.com on 10/21/2019.
Startup Professionals Musings
JUNE 12, 2019
This can save them grief, as well as reduce your own marketing and sales costs. Amazon already has a patent to automatically ship you other items of interest, without prompting, based on your prior order and usage patterns (returns are free and simple). Marty Zwilling First published on Inc.com on 05/28/2019.
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