socalTECH
SEPTEMBER 24, 2020
Indio, California-based Helicoid Idustries , a startup developing advanced composite materials for use in the wind turbine, aerospace, sporting goods, auto parts, defense, and industrial market, has raised $2.4M--the first part of what looks like an ongoing $5M investment round. Helicoid is a spinout of the University of California Riverside.
Startup Professionals Musings
AUGUST 12, 2019
First of all, you need some convincing market research that your solution addresses a real and growing problem. Skip the fuzzy marketing terms, like “easier to use” and “more functions.” Avoid the temptation to narrow the scope so far as to conclude that you have no competitors, since investors might conclude you have no market.
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socalTECH
DECEMBER 30, 2020
This is my 4th market upset and in the first three I was defensive. Their patented 12 step accelerator is unlike any other program available and gives direct access to specialists in branding, design, business planning, product fit, strategic planning, web development, growth hacking and so much more. Find opportunity in chaos.
Startup Professionals Musings
NOVEMBER 29, 2019
Your idea may indeed be a worthy cause, like feeding the hungry, but hungry people rarely have any money, and third-world governments are not a viable market. On the other hand, if you can find ten or more similar existing competitors, your chances of being found by even a large market is small.
Startup Professionals Musings
NOVEMBER 4, 2019
I recommend a ten-slide pitch to start, reviewed by friends and advisors, to be expanded to a ten-to-twenty-page business plan with opportunity sizing, cost and price details, competitors, marketing and sales strategy, financial projections, and resources required. Prepare your marketing story for customers and investors.
Startup Professionals Musings
APRIL 29, 2020
Skip the generic marketing phrases like more user friendly, massive opportunity, and paradigm shifting. According to Gartner, the opportunity is 100 million by 2019, with 12% compounded growth.” Investors don’t need to know the implementation details of your patent or customer support plan. Lead with facts, but skip the details.
InfoChachkie
MARCH 21, 2019
Ida was well positioned to expand her market from upscale clients purchasing custom dresses to mass market consumers. In 1917, Mary Phelps Jacobs was granted patent 1,115,674 , which states, “This invention relates to improvements in brassieres.” (sic). As such, it had no impact on the fashion market. Celebrity Sells.
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