TechCrunch LA
NOVEMBER 5, 2021
In 2019, the company came out with its first product, Kelp Jerky, which comes in four flavors, and was a product Boyd Myers thought would be a good trial run to help people see ocean-farmed kelp in a new way. Boyd Myers explained that there are sales and repeat customers, but it was too early to discuss growth metrics.
Startup Professionals Musings
DECEMBER 13, 2019
It’s always tempting to think that more product variations will satisfy more customers and lead to new sales. Some chaos is normal in every new business, but many wait far too long before they install metrics based on “best practices,” and fail to attack obvious bottlenecks with a vengeance. Use multiple small orders at first.
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Startup Professionals Musings
MAY 1, 2019
With the real data from that surge, you need to take a hard look at business model realities, cost of customer acquisition, inventory costs, and other key metrics. Document processes and metrics for economies of scale. Key metrics for scaling, such as customer loyalty, are very important after initial rollout.
Startup Professionals Musings
JUNE 5, 2019
Too many business owners still think of “ customer support ” as an after-sale process to rectify customer problems with completed transactions. Customers expect you to provide access via their mobile devices, as well as being responsive to sales and support questions on social media and multiple Internet channels and partners at their whim.
Startup Professionals Musings
DECEMBER 27, 2019
For example, when delivery costs and delays were still a major online sales hurdle, Amazon Prime membership was invented to offer free next day shipping. Incorporate AI-powered data and metrics systems. Marty Zwilling First published on Inc.com on 12/12/2019. They help hiring managers raise the bar for every interview.
Startup Professionals Musings
OCTOBER 11, 2019
Define metrics to measure what you want to achieve. For example, measuring marketing team members on sales leads may not get you the revenue growth or trust you expected. Marty Zwilling First published on Inc.com on 09/25/2019. Granting trust is a strong signal that motivates returning the favor.
TechCrunch LA
SEPTEMBER 7, 2021
Created in 2014 and acquired by Dentsu in 2019, MuteSix was recommended to TechCrunch by Rhoda Ullmann, VP Consumer at Sense, a Boston-based startup building a home energy monitor. I oversee sales, marketing and partnerships, and my role is really trying to figure out which brands make most sense to partner with MuteSix.
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