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Maestro nets $15 million for its interactive commerce, community and engagement tools for livestreams

TechCrunch LA

Making money on livestreams has never been easier thanks to a suite of tools from the Los Angeles-based startup Maestro , which just nabbed $15 million in financing to grow its business. “ 2020 was a blowout year… People needed an interactive streaming platform that they could spin up quickly that they could launch on their website.”

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Scopely Expands In Culver City

socalTECH

Fast growing, Los Angeles-based mobile games and entertainment developer Scopely is in a big expansion, and has agreed to lease another 60,000 square feet of office space in Culver City, according to the company's broker, CBRE. The project is expected to be complete late next year.

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Star-studded digital avatar startup Genies launches NFT fashion marketplace

TechCrunch LA

The Los Angeles-based company partnered with NBA Top Shot NFT creator Dapper Labs to develop the storefront on Dapper’s Flow blockchain and debuted it to a group of invite-only beta users in December last year, TechCrunch reported at the time. ” Genies CEO and founder Akash Nigam. Image Credits: Genies.

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Why an Atlanta-based Black influencer collective swapped their collab house for a studio

TechCrunch LA

From Los Angeles to Silicon Valley , a trend emerged among social media influencers and startup founders alike: move into a mansion with 10 or so collaborators, work day and night together to build fame and wealth, and hope that your new roommates do their dishes. Image Credits: Robiiiworld (Brandy Merriweather via BStarPR).

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Consolidation is coming to gaming, and Jam City raises $145 million to capitalize on it

TechCrunch LA

A slew of banks are coming together to back a new roll-up strategy for the Los Angeles-based mobile gaming studio, Jam City and giving the company $145 million in new funding to carry that out. Meanwhile, games are quickly becoming the go-to revenue driver for the entertainment industry. billion by 2020, the Newzoo data suggests.

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More investors are betting on virtual influencers like Lil Miquela

TechCrunch LA

Meanwhile, new venture-backed companies like the superstealthy Shadows, SuperPlastic and Toonstar are all developing virtual characters that will launch via social media channels like Snap and Instagram, or on their own platforms. ” Los Angeles-based Brud is by far the most established of this new breed in the U.S. (at

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Venture capitalists ‘like and subscribe’ to influencers

TechCrunch LA

Next she took to Instagram, a new social media platform that quickly became the most effective tool in a blogger’s toolkit. I feel this responsibility to my industry to put the best business practices I’ve learned along the way into a platform so I can help other influencers.”. We are in phase three of the influencer economy.

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