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Maestro nets $15 million for its interactive commerce, community and engagement tools for livestreams

TechCrunch LA

Making money on livestreams has never been easier thanks to a suite of tools from the Los Angeles-based startup Maestro , which just nabbed $15 million in financing to grow its business. “ 2020 was a blowout year… People needed an interactive streaming platform that they could spin up quickly that they could launch on their website.”

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Solotech Buys XR Studios For Virtual Reality

socalTECH

Los Angeles-based XR Studios, an agency specializing in augmented and virtual reality production, has been acquired by Solotech, a provider of audio, video, lighting, rigging, soft goods, control and collaboration solutions and services for the entertainment industry. Financial details of the acquisition were not annoucned.

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SoFi Takes Naming Rights To New LA Chargers, LA Rams Stadium

socalTECH

Online finance and lending site SoFi is taking the naming rights to the new stadium which will house the Los Angeles Chargers and the Los Angeles Rams , according to the LA Stadium and Entertainment District at Hollywood Park (Hollywood Park) and SoFi. Financial details of the naming deal were not announced. READ MORE>>.

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IGN Plans Online Live, On-Demand Gaming Broadcasts

socalTECH

Los Angeles-based games and entertainment content provider IGN says it is launching plans for a new series of live and on-demand gaming events, focused on games and next generation console hardware, as a result of cancellations of events such as E3 2020 and e-sports events.

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Techstars Music Opens Up Apps For New Class In LA

socalTECH

Techstars Music , the startup acceleration program run by Techstars in Los Angeles, is getting set to launch a new, 13-week program in Los Angeles in February, announcing on Thursday that it has opened up applications for the accelerator. Peloton and Entertainment One. Techstars Music says it will invest $1.2M READ MORE>>.

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Xbox teams up with Tencent’s Honor of Kings maker TiMi Studios

TechCrunch LA

TiMi Studios, one of the world’s most lucrative game makers and is part of Tencent’s gargantuan digital entertainment empire, said Thursday that it has struck a strategic partnership with Xbox. In 2020, Honor of Kings alone generated close to $2.5 billion in player spending, according to market research company SensorTower.

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Jukin Media Hits $25M In Royalty Payments From Viral Videos

socalTECH

Los Angeles-based Jukin Media says it has surpassed $25M in total royalty payments to video creators which it represents, with $1M in royalty payments alone in Q1 of 2020. Jukin says it added more than 650 videos that were filmed in quarantine to its video library, licensing more than 400 of those clips to advertisers and TV producers.

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