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7 Strategies To Solve Your Business Problems Faster

Startup Professionals Musings

In my own business career, many years as a business advisor, and mentor to aspiring entrepreneurs, I have validated the following strategies to practice and guide you. A broken process or a subtle quality issue can generate a flood of customer satisfaction problems, cost overruns, and loss of market share.

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Soylent's Brilliant New Marketing Campaign: Soylent Is Plants, Not People

socalTECH

Last week, the company finally embraced the dystopian origins of the name with a brilliant, tongue-in-cheek marketing campaign introducing its new Soylent Green Mint Chocolate lineĀ complete with a spoof animation of the famous last scene of the Heston Soylent Green film. So what's the big push now at Soylent?

Marketing 100
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7 Costs To Consider Before Taking Your Startup Public

Startup Professionals Musings

According to TheStreet , US IPO market results in Q2 2020 posted a strong bounce-back from Q1 with 58 IPOs, after a slow start due to the Covid19 pandemic. Yet I believe the trend will continue at least flat as entrepreneurs become more aware of other considerations that make the IPO route less and less attractive.

Startup 127
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6 Today Strategies For Creating The Next Killer Brand

Startup Professionals Musings

According to studies , the alternative of acquiring new customers still costs you five to seven times more than retaining existing ones. Yet, as a business advisor, every entrepreneur I meet assumes that they are destined to become the next killer brand in their space, like Tesla is to all-electric vehicles, and Apple is to smart phones.

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Why an Atlanta-based Black influencer collective swapped their collab house for a studio

TechCrunch LA

A few minutes away from downtown Atlanta, Collab Studio ATL describes itself as “a tech-based one-stop shop for content creators, HBCU students and young entrepreneurs to achieve their business goals.” A post shared by Collab Studios (@collabstudiosatl). Image Credits: Robiiiworld (Brandy Merriweather via BStarPR).

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6 Ways To Make Your Business Presentations Stand Out

Startup Professionals Musings

As an entrepreneur, I understand your passion when pitching your solution to investors and customers, but passion alone wonā€™t make one more technology pitch stand out above all the rest. Story telling allows these people to see the real you, outside the context of a marketing pitch for a specific business or solution.

Startup 145
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6 Benefits of Outsourcing and Freelancing In Startups

Startup Professionals Musings

Many entrepreneurs I have mentored make big mistakes in this area, by hiring low-cost friends and family, with minimal skills or training, and expecting them to have the same work ethic , passion, and business knowledge as the founder. According to a recent MIT study , the true costs of employees are typically in the 1.25

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