Startup Professionals Musings

MARCH 3, 2021

Based on my own years of experience in startups and big business, and more recently as an angel investor, I often cringe when I see one of you entrepreneurs missing a cue that I have seen work for many before you. A passionate entrepreneur I met a while back had found that a certain algae could be grown cheaply, and could end world hunger.

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Startup Professionals Musings

APRIL 9, 2021

If you are a new business owner or entrepreneur, you are likely to be creative and willing to take a risk , and you probably assume that most potential team members have the same mindset. Find folks who are customer-centric and sensitive to competition. Marty Zwilling First published on Inc.com on 03/26/2021.

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Startup Professionals Musings

SEPTEMBER 3, 2021

Today, with the Internet and social media, if you aren’t visible in a positive way to everyone, including customers, your leadership efforts will be lost. You need to be visible in marketing efforts, viral videos, and interactions with key customer segments. Marty Zwilling First published on Inc.com on 08/19/2021.

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Startup Professionals Musings

AUGUST 29, 2022

The new era of highly connected and interactive technology is changing not only how business employees interact with customers, but also how they interact with each other, and with their company. I am happy to see reports that young companies are leading the way in these trends, on both the customer and the employee side. In the U.S.,

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TechCrunch LA

JUNE 3, 2022

After all, Glossier’s founder and CEO Emily Weiss is very, very far from the first entrepreneur to profit off of our desire to look good. It’s more of a mockery,” said Isa Watson , founder and CEO of social media app Squad. Glossier’s commoditized feminism aside, it’s no easy task to launch a $1.8 And who cares?

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Startup Professionals Musings

APRIL 14, 2021

As a logical and data-driven business advisor, I have long focused on facts, technology, and quantifiable pain in guiding entrepreneurs. I now offer the following additional guidelines for how to attract customers and position your product: Find the latest social trend, or even create it.

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Startup Professionals Musings

AUGUST 25, 2021

In my role as mentor to business professionals, I often get the question about your potential of going out on your own as an entrepreneur, versus your current role of working for a boss at an established company. Most importantly, you have to deal with customers, and understand their wants and needs. There are no startup expert roles.

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Startup Professionals Musings

JANUARY 12, 2022

Too many entrepreneurs I know charge into battle with only their passion, and hope for the best. Too many entrepreneurs push their product out without the proper scouting on high return or weak points in the existing market. A broad attack will likely confuse potential customers, and will spread your resources too thin to satisfy any.

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Startup Professionals Musings

OCTOBER 24, 2021

When someone says Intellectual Property (IP), most entrepreneurs think only of patents. Significant differences will confuse your customers, and open the door to imitators and scam artists. Social media accounts. In reality, patents are only one of at least eight items that should be in your IP portfolio. This name (www.

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