Startup Professionals Musings

JANUARY 9, 2022

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The next thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 135

Social Media Framework Media Metrics 135

Startup Professionals Musings

MARCH 14, 2022

With the ITRC 2021 End-of-Year Data Breach Report revealing a 68 percent increase in stolen sensitive personal information, there is a growing population out there worried about all the people intent on hurting them. Use video and audio, rather than jargon, abbreviations, and computer lingo on your site. Don’t take shortcuts on these.

Customer 137

Customer Custom Technical Review Symantec 137

Southern California Edison Blog

MAY 15, 2020

Users trying to stream video originating from a low latency network are likely to become frustrated as the media becomes slow to load and its quality becomes choppy. Media and content creation businesses expanding their services to meet future content needs require a network that can support growing media content demands.

Content 63

Content Networking Media Demand 63

Startup Professionals Musings

SEPTEMBER 16, 2023

The rate of new entrepreneurs increased between 2013 and 2021, from 280 to 360 out of 100,000 of the adult population. Building a minimum viable product, with customer validation. Years ago, it cost a million dollars for a new e-commerce site, one that you can now create for almost nothing with current tools and technology.

Entrepreneur 104

Entrepreneur Startup Social Media News 104

Startup Professionals Musings

JULY 30, 2021

Unfortunately, in my role as business advisor , I don’t see the same response to more common weak signals , like the move to phone texting instead of voice, or politics invading social media. Here are some key strategies that I recommend to prompt you when changes to your business may be required: Look for a changing customer sense of value.

Marketing 162

Marketing Social Media Metrics Customer 162

Startup Professionals Musings

FEBRUARY 13, 2021

For example, I’m not sure the world needs one more social media niche site, or another dating site, or yet another flavored drink alternative. Major innovation, with major payback, requires real change, addresses a major pain point, and hits a large customer segment who can pay.

Startup 162

Startup Metrics Ideas Entrepreneur 162

Startup Professionals Musings

JULY 7, 2021

I have to point out that the rest of the world looks for you online before visiting your business, finds talk about you on Yelp and social media sites, and what they see can make or break your business. Every customer or outside concern should be taken seriously as an opportunity to improve. Be selective in how you communicate.

Social Media 144

Social Media Media Summary Satisfaction 144