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Relativity Space gains new customer in Iridium and new launch site at Vandenberg

TechCrunch LA

Relativity Space has a new customer for its 3D-printed rockets: Established satellite maker and operator Iridium, which has picked the company for launches in 2023. To accomplish those, and other launches like them, the company is also setting up a new launch site at Vandenberg Air Force Base in California.

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6 Keys to Attracting Customers Based On Social Needs

Startup Professionals Musings

Yet, these days, I am seeing overwhelming evidence that customer buying decisions, especially with consumers, are often based on emotional and psychological factors , including passions from others, your experience, and social relationships. Other startups use technology to provide personalized products to all customers.

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Customer Trust Is An Opportunity With A Huge Payback

Startup Professionals Musings

With the ITRC 2021 End-of-Year Data Breach Report revealing a 68 percent increase in stolen sensitive personal information, there is a growing population out there worried about all the people intent on hurting them. Use video and audio, rather than jargon, abbreviations, and computer lingo on your site. Don’t take shortcuts on these.

Customer 137
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8 New Business Keys To Success For Real Entrepreneurs

Startup Professionals Musings

The rate of new entrepreneurs increased between 2013 and 2021, from 280 to 360 out of 100,000 of the adult population. Building a minimum viable product, with customer validation. Years ago, it cost a million dollars for a new e-commerce site, one that you can now create for almost nothing with current tools and technology.

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7 Keys To An Engaging Framework For Social Media Mktg

Startup Professionals Musings

Start by reviewing current statistics, like the recent Social Media Marketing Benchmark Report 2022 , to learn which social media sites are most popular, which features drive the most impact today, and how other social media marketers have maximized their efforts and seen the greatest ROI. Pick the ones that fit your desired outcome.

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5 Keys To An Unbeatable Solution For Your New Startup

Startup Professionals Musings

For example, I’m not sure the world needs one more social media niche site, or another dating site, or yet another flavored drink alternative. Major innovation, with major payback, requires real change, addresses a major pain point, and hits a large customer segment who can pay. Communicate and market your solution to the max.

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8 Keys To Being A First Responder To Market Changes

Startup Professionals Musings

Here are some key strategies that I recommend to prompt you when changes to your business may be required: Look for a changing customer sense of value. You may be getting killed today by customer expectations you never worried about just a few years ago. Marty Zwilling First published on Inc.com on 07/15/2021.

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