Startup Professionals Musings

SEPTEMBER 16, 2023

In my view, starting a new business has never been easier, and according to reports from the Kauffman Foundation , the numbers are here to show it. The rate of new entrepreneurs increased between 2013 and 2021, from 280 to 360 out of 100,000 of the adult population. Building a minimum viable product, with customer validation.

Entrepreneur 104

Entrepreneur Startup Social Media News 104

Startup Professionals Musings

JANUARY 9, 2022

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Create an action plan with metrics. Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. This is not trial and error.

Social Media 135

Social Media Framework Media Metrics 135

Startup Professionals Musings

MAY 12, 2021

If customers don’t know you exist, you can’t solve their problem, they won’t buy. Getting customer attention often takes more innovation today than solving the tough technical problems. As a business adviser, I still see too many new venture founders who skimp on their marketing focus, or start too late.

Technical Advisors 154

Technical Advisors Tips Marketing Case Study 154

Startup Professionals Musings

JULY 30, 2021

Here are some key strategies that I recommend to prompt you when changes to your business may be required: Look for a changing customer sense of value. You may be getting killed today by customer expectations you never worried about just a few years ago. Establish and evaluate metrics at multiple levels.

Marketing 162

Marketing Social Media Metrics Customer 162

Startup Professionals Musings

OCTOBER 27, 2021

Most of the entrepreneurs I meet as an investor and advisor have no shortage of right-brain thinking, showing vision and creativity, but often don’t realize that their potential is being limited by a balancing focus on results, metrics, and customer specifics. Listen to customer feedback and tune your vision.

Technical Review 133

Technical Review Satisfaction Metrics Startup 133

Startup Professionals Musings

NOVEMBER 10, 2021

Always use multiple methods, including verbal and written, for defining an assignment, including accountability, with checkpoints and follow-up from you along the way. Make sure that metrics and goals are set up front, and not modified as the project progresses. Marty Zwilling First published on Inc.com on 10/27/2021.

Startup 132

Startup Training Metrics Examples 132

Startup Professionals Musings

OCTOBER 13, 2021

I agree with her seven “product diseases,” where the business execution challenges steal the focus away from that grand vision and holy grail that you all started out pursuing: Hero syndrome – focusing on scale versus impact. Hypermetricemia – metrics for everything. While the idea was great, they failed on execution.

Metrics 133

Metrics Product Yahoo Examples 133

Startup Professionals Musings

MARCH 19, 2021

As an angel investor in new startups, I’ve long believed that investors invest in people, not ideas. In my view, it starts with your communication of real personal values , and ends your focus on results. Focus on customers and people over profits and ego. Define and use real metrics to measure progress. billion buyout.

Customer 157

Customer Custom Metrics Ideas 157

Startup Professionals Musings

SEPTEMBER 22, 2021

Unfortunately, most of us don’t have enough resources to bootstrap our own startups, so we are completely dependent on investors to help turn great ideas into great businesses. Passion and confidence are a good start, but every investor wants to see a credible plan, with specific milestones along the way.

Ideas 140

Ideas Entrepreneur Equity Resource 140

Startup Professionals Musings

MARCH 3, 2021

Based on my own years of experience in startups and big business, and more recently as an angel investor, I often cringe when I see one of you entrepreneurs missing a cue that I have seen work for many before you. For example, if you have ever watched the Shark Tank show on TV, they always ask about the cost of customer acquisition.

Entrepreneur 162

Entrepreneur Social Media Examples Metrics 162

Startup Professionals Musings

APRIL 28, 2021

Almost every entrepreneur and new business owner I mentor is certain that his/her idea has a very high probability of success, and all find it hard to believe that ninety percent of startups ultimately fail. Look for validation from your mainstream customers. Marty Zwilling First published on Inc.com on 04/15/2021.

Technical Review 131

Technical Review Case Study Mentor Software Review 131

Startup Professionals Musings

MAY 26, 2021

Based on my experience with startups, trust is the most valuable asset you can have, especially when asking people to step into the unknown by funding your innovation, by joining your team, or just buying your new product as an early customer. For internal measurements, the metrics should always be written and clear.

Company 165

Company Companies Metrics Entrepreneur 165

Startup Professionals Musings

JUNE 2, 2021

I like the summary of the competitive reality in a new book, “ Rethinking Competitive Advantage: New Rules for the Digital Age ,” by Ram Charan, who relates a wealth of current experience from global clients: Customers expect a personalized experience. Thus it’s more important than ever that you keep up with the latest trends and rules.

Competition 142

Competition Software Review Social Media Customer 142

Startup Professionals Musings

APRIL 30, 2021

Yet I still see many companies focusing on what I believe are ineffective approaches to turning this productivity challenge around, including stricter processes, more metrics, and financial incentives to improve motivation. Marty Zwilling First published on Inc.com on 04/16/2021. Embrace negative emotions as a prelude to positives.

Satisfaction 168

Satisfaction Coach Resource Tool 168