Startup Professionals Musings
SEPTEMBER 22, 2022
Great marketing is required to generate revenue and grow every business, especially new businesses which have no brand recognition nor loyal customer base. Yet, as a business consultant, I still find many of you business leaders relying primarily on your technology, word-of-mouth , or location to attract necessary customers.
Startup Professionals Musings
SEPTEMBER 16, 2023
They helped create over 5 million new businesses in 2022, a forty percent increase over the previous year. Building a minimum viable product, with customer validation. Building your public image and presence should start even before product development, through your website, logo, and blogging.
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Startup Professionals Musings
JANUARY 9, 2022
Start by reviewing current statistics, like the recent Social Media Marketing Benchmark Report 2022 , to learn which social media sites are most popular, which features drive the most impact today, and how other social media marketers have maximized their efforts and seen the greatest ROI. The best communities then become your advocate.
Startup Professionals Musings
JANUARY 6, 2023
For example, a while back a passionate entrepreneur approached me with an innovative solution for reducing world hunger, but hadn’t focused on the fact that hungry people often don’t have any money, and governments are not easy customers. Find market evidence of customers with means who are willing to pay for a solution.
Both Sides of the Table
SEPTEMBER 15, 2022
Probably not and 10x (May 2022) seems more in line with the historical trend (actually 10x is still high). No blog post about how Tiger is crushing everybody because it’s deploying all its capital in 1-year while “suckers” are investing over 3-years can change this reality. It’s just math. By 2021 we had to write a $3.5m
Startup Professionals Musings
MARCH 19, 2022
Yet the value of real relationships, as with consumer customers, has become critical to your business services growth and success. Here is my list of some key recommendations to help you get your fair share of business: Customize and personalize every communication you can. Marty Zwilling First published on Inc.com on 3/4/2022.
Startup Professionals Musings
AUGUST 26, 2022
More important than a business plan may be early networking, a web site and blog, and building relationships with key industry experts. Many of the business plans I see are built around a dream, with idealistic costs, margins, and customer demand. Marty Zwilling First published on Inc.com on 8/11/2022.
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