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TikTok Hopes Startups Can Breathe Life Into Its Shopping Struggles

Tech.Co

Digital advertising raked in $11 billion in revenue for TikTok during 2022, but the social media platform has struggled to make similar inroads in the world of ecommerce – so it’s drafting in some help. By some metrics, certainly not. Please fill in your email. Please verify before subscribing.

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7 Keys To An Engaging Framework For Social Media Mktg

Startup Professionals Musings

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. You spend the months influencing the influencers.

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What Does the Post Crash VC Market Look Like?

Both Sides of the Table

Probably not and 10x (May 2022) seems more in line with the historical trend (actually 10x is still high). But it will be patiently deployed, waiting for a cohort of founders who aren’t artificially clinging to 2021 valuation metrics. Of course our execution against the strategy has had to change but the strategy has remained constant.

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8 New Business Keys To Success For Real Entrepreneurs

Startup Professionals Musings

They helped create over 5 million new businesses in 2022, a forty percent increase over the previous year. Of course, that’s both the good news and the bad news for aspiring entrepreneurs, since it means more competition, and the business landscape is changing faster than ever. Angel groups, accelerators, and incubators are pervasive.

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New markets emerge for carbon accounting businesses as cities like LA push proposals

TechCrunch LA

Budget hasn’t been allocated for the accountability plan, but people familiar with the City Council’s plan expect that implementation could begin in the 2021-2022 budget cycle. With this move, Los Angeles wants to hitch its wagon to this momentum and is actively looking for tech busineses that can help with carbon accounting.

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5 Preconditions for Success in Spawning a New Venture

Startup Professionals Musings

Of course, someone with more operating experience may be brought in once the new venture has been successfully launched. Don’t let early success dilute your focus, or demand that the new venture quickly meet your mainline financial and growth metrics. Marty Zwilling First published on Inc.com on 10/24/2022.

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6 Marketing Accelerators For Boosting Business Growth

Startup Professionals Musings

Of course, you can’t possibly brand yourself if you don’t know who you really are. Proactively use metrics and customer feedback before a crisis hits, to recognize when a pivot or product adjustment is required. Marty Zwilling First published on Inc.com on 9/7/2022. Allocate resources to handle bumps along the way.

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