Startup Professionals Musings

AUGUST 3, 2022

The concept of “ force multipliers ” originally was developed in military science, but certainly applies equally well to business. In my role of business advisor to startups, I often recommend these to increase initial brand identity and market penetration. Marty Zwilling First published on Inc.com on 7/19/2022.

Marketing 119

Marketing Social Media Mentor Conference 119

socalTECH

OCTOBER 26, 2020

--the latest incarnation of a company developing vehicles designed by auto designer Henrik Fisker--says it plans on establishing a European headquarters in Munich, Germany. According to the company, the move is part of its efforts to advance sales, distribution, and marketing of its Fisker Ocean SUV in Europe, projected for Q4 2022.

Manhattan Beach 113

Manhattan Beach Design Los Angeles Sales 113

Startup Professionals Musings

OCTOBER 13, 2019

This approach, popularly known as “ glocalization ,” means you have to design and deliver global solutions that have total relevance to every local market in which you operate. Remember when the Chevy Nova required a rename, once Chevrolet realized that Nova meant "no go" in the Spanish market (not a great name for a car).

Marketing 94

Marketing Patents Offshore Startup 94

TechCrunch LA

NOVEMBER 5, 2021

The global meat substitute market was valued at $4.51 Growing up with a father who was a food marketer, Boyd Myers said she saw firsthand what eating a diet of fast-food can do to a person and was always looking for more healthy food options that also had a positive benefit for the planet. AKUA co-founder and CEO Courtney Boyd Myers.

Startup 191

Startup Los Angeles Sample Funding 191

Startup Professionals Musings

OCTOBER 31, 2022

After many years in business, I’m convinced that none of us has the strengths and interest in all the areas needed for success, including solution changes, finance, marketing, and operations. This work requires market feedback, managing trials, and working with the sales team as well as developers.

Activity 108

Activity Satisfaction Metrics Startup 108

Startup Professionals Musings

NOVEMBER 8, 2017

This approach, popularly known as “ glocalization ,” means you have to design and deliver global solutions that have total relevance to every local market in which you operate. Remember when the Chevy Nova required a rename, once Chevrolet realized that Nova meant "no go" in the Spanish market (not a great name for a car).

Marketing 54

Marketing Patents Offshore Startup 54

Startup Professionals Musings

MAY 6, 2022

I will summarize here some of the key business domains with large opportunities, based on reports by Data-Flair , Gartner , and other sources : Targeted marketing. By transforming a single shopper's path into data points, companies can see how you move through a store, and how that tracks with sales. Big data’ can mean big profits.

Social Media 96

Social Media Research Framework Sales 96