Startup Professionals Musings

JANUARY 9, 2022

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. See some recent examples in the 10 of the Top Social Media Campaigns of 2021.

Social Media 135

Social Media Framework Media Metrics 135

Startup Professionals Musings

MARCH 18, 2022

For example, I believe that artificial intelligence , which has produced breakthroughs in gaming, has seen little traction in the healthcare sector. As companies grow, they tend to become more structured, to the point of discouraging risk by team members, and using metrics to identify mistakes and allocate bonuses.

Startup 154

Startup Artificial Inteligence Metrics Netflix 154

Startup Professionals Musings

OCTOBER 31, 2022

If you are a genius at invention, for example, then that is the role you should seek to keep you motivated and productive. I like his model and examples from the field to help you identify the type of work that is your forte, and will likely bring you joy and energy, rather than frustration and burnout.

Activity 108

Activity Satisfaction Metrics Startup 108

Startup Professionals Musings

SEPTEMBER 22, 2022

For example, many investors I know tell me they look for business plans that allocate the largest portion of a requested investment to marketing, but most often see the top “ use of funds ” to be further product or service development. Marty Zwilling First published on Inc.com on 9/7/2022.

Marketing 133

Marketing Customer Custom Outsource Development 133

Startup Professionals Musings

OCTOBER 5, 2022

For example, your work nurturing important customer relationships may be key to timely changes based on emerging trends, but these efforts are easily overlooked as a source of value at the end of a change process. It is important to set the expectations for success early, as well as the appropriate metrics.

Examples 133

Examples Metrics Startup Customer 133

Startup Professionals Musings

NOVEMBER 30, 2022

For example, even though Mark Zuckerberg built Facebook as an innovative product, most experts believe it was successful due to his relationship with Peter Thiel and other top VCs that he convinced to invest early. Using metrics to measure results and commitments. Marty Zwilling First published on Inc.com on 11/16/2022.

Startup 113

Startup Customer Custom Technical Review 113

Startup Professionals Musings

MARCH 19, 2022

Clients need to feel comfortable that you expect quality work from your team and technology, and have metrics, modern tools, and controls in place to make it happen. People like to see examples of your work that they can relate to, with results, including costs and savings. Marty Zwilling First published on Inc.com on 3/4/2022.

Services 121

Services Technical Review Social Media Case Study 121