Startup Professionals Musings
JULY 13, 2022
I continue to be amazed that more than a quarter of new businesses don’t even have a website , and many more don’t pay attention to social media, or monitor feedback on sites like Yelp. At minimum, that requires a modern website, and visibility on relevant social media sites, likely including Facebook, YouTube, and Twitter.
Startup Professionals Musings
NOVEMBER 5, 2022
We have all heard about the successes of flattened management organizations in the last decade at Facebook, Valve, Zappos, and others. In this age of millennials and social media, individual workers are more driven by the greater good, work-life balance, and peer culture, than by organizational pressures.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Startup Professionals Musings
MARCH 19, 2022
Generalized email blasts and social media ads may be great for finding interest in your services, but these are not enough to close and maintain new clients. Just like consumers give top priority to peer feedback and experiences on social media or Yelp, you need to incent your clients to tell others about you and become your advocate.
Startup Professionals Musings
JULY 8, 2022
Many of the most successful fashion and even dating organizations were built around a leader with a purpose of personal dedication to a more fulfilling lifestyle. You see this today on the Internet with people who dominate social media as “influencers,” leading customers to new trends and brands.
Startup Professionals Musings
MARCH 30, 2022
Get organization alignment through culture and talent. Today even small businesses need complex organizations that work together in alignment, remote and online, including marketing, sales, delivery, and support. Marty Zwilling First published on Inc.com on 3/16/2022.
Startup Professionals Musings
DECEMBER 30, 2022
Innovation must be embedded in every function of your organization and measured at the highest levels. Don’t forget the new social media platforms and industry forums. Marty Zwilling First published on Inc.com on 12/15/2022. Invest in communication skills and use all platforms.
Startup Professionals Musings
APRIL 20, 2022
Whole Foods , for example, has built their business with a commitment to natural and organic foods, and have a culture of loyal employees and customers, resulting in 500 stores worldwide. With the Internet and social media, your culture is no longer just an internal thing, but extends broadly to customers, investors, and vendors.
Expert insights. Personalized for you.
142 
Let's personalize your content