Both Sides of the Table

JANUARY 19, 2015

Any reader of this blog for a period of time will know that I’ve been long YouTube for years. Your tech needs to add value to content producers, the audience and advertisers. But you don’t need to spend money on SEM. We have made 5 online video investments in total – some we will talk about later this year.

SEM 150

SEM Content Platform Acquisition 150

InfoChachkie

DECEMBER 2, 2009

“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. Decreasing Your Customer Acquisition Costs. Thus, include these unattributed customers in your overall calculation of customer acquisition costs.

Customer 164

Customer Custom Advertising SEM 164

Tech Zulu Event

APRIL 24, 2013

Thus, you need to enable new ways to create a scalable customer acquisition process. A good example of growth hacking was Andrei Marinescu’s role as head of customer acquisition for Hulu. They advertised it within Hulu during commercials and throughout the product experience relevant to user behaviors. About Richie Hecker.

Hulu 111

Hulu Startup Social Media Organization 111