SoCal CTO

MARCH 18, 2010

Today I lead a small consultancy that helps advertising supported develop and scale the revenue producing sides of their businesses. In addition to we’re taking GumGum and their very cool advertising opportunities to market. What are some of the top things you've published online, e.g., blog posts? Example here: [link].

Startup 225

Startup Los Angeles Social Network Twiistup 225

InfoChachkie

DECEMBER 2, 2009

“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. Decreasing Your Customer Acquisition Costs. Thus, include these unattributed customers in your overall calculation of customer acquisition costs.

Customer 164

Customer Custom Advertising SEM 164

Xconomy

OCTOBER 5, 2017

Clerke (a San Diego Xconomist) was previously the CEO of Sunnyvale, CA-based NetSeer, an adtech acquired in February by Inuvo (NYSE: INUV , an advertising technology and digital publishing company based in Little Rock, AR. Read more » Reprints | Share: UNDERWRITERS AND PARTNERS.

San Diego 52

San Diego Equity Advertising Acquisition 52

socalTECH

FEBRUARY 1, 2011

Los Angeles-based Aggregage (www.aggregage.com) is looking to help aggregate the content across multiple blog publishing sites, and curate that information into specific, B2B niche vertical web sites. He has been blogging on a number of subjects, for example, eLearning. Robert Flynn: Yes. at that time. plus range.

Startup 162

Startup Content Advertising Sites 162

InfoChachkie

JUNE 16, 2011

5) Twitter’s recent $40M acquisition of TweetDeck is an interesting development. TweetDeck is a very natural acquisition, it certainly brings talent that knows how to build Twitter applications. If you follow the tech blogs, that’s a very vocal community, but it is a tiny community. all of the above?

Social Media 252

Social Media Platform Media Networking 252

Both Sides of the Table

SEPTEMBER 15, 2013

This is why the smartest analysts thinking about the MCN space have often compared the MCNs to “ad networks” which are the middlemen who sit between advertisers and publishers and often take a 15-17.5% I will talk about these strategies in my next blog post. Having business models that aren’t only ad-based.

Networking 366

Networking Media Content Customer 366

Both Sides of the Table

NOVEMBER 29, 2009

Press doesn’t mean anything other than free advertising. In another post I’ll talk about how PR has changed dramatically in the past 10 years or you can just read Brian Solis’s blog or buy his book on the subject. We plan to continue to use PR as an ongoing part of our customer acquisition strategy.&#.

Venture Capital 291

Venture Capital Press News Startup 291

Tech Zulu Event

APRIL 24, 2013

Thus, you need to enable new ways to create a scalable customer acquisition process. A good example of growth hacking was Andrei Marinescu’s role as head of customer acquisition for Hulu. They advertised it within Hulu during commercials and throughout the product experience relevant to user behaviors. About Richie Hecker.

Hulu 111

Hulu Startup Social Media Organization 111

InfoChachkie

OCTOBER 20, 2009

As shown at left, pour your money into a customer acquisition funnel, apply a bit of gentle stirring to generate a steady flow of mo money, mo money, mo money. Although the P&S formula is clear-cut, it presupposes that you have insight into your customer acquisition costs, as well the revenue generated by each customer.

Customer 153

Customer Custom Acquisition Entrepreneur 153

InfoChachkie

MARCH 8, 2011

Upon reflection, I realized that I leveraged many of the tactics routinely used by advertisers, politicians and other professional communicators to engage their audiences, including: Question Within A Question – Numerous ads lead off with a question, as do professional speakers, in an attempt to connect with their audience at the outset.

Writing 150

Writing Social Network Ideas Entrepreneur 150

InfoChachkie

JANUARY 24, 2011

With that said, what books, blogs or other resources do you recommend for emerging entrepreneurs? Hmmm, I actually don’t read other entrepreneurial books or blogs – except infoChachkie of course [Editor’s Note: Kevin is clearly full of it here!]. We’re also looking at how we could extend our platform into other areas.

Blogging 219

Blogging Entrepreneur Software Review Course 219

Startup Professionals Musings

DECEMBER 17, 2013

Sales data needs to be correlated to advertising campaigns, price changes, seasonal forces, competitive actions, and other costs of sales. Cost of customer acquisition. Customer acquisition cost is calculated by dividing total acquisition expenses by total new customers over a given period. Operating productivity.

Metrics 100

Metrics Technical Review Sales Customer 100

Startup Professionals Musings

NOVEMBER 12, 2013

In addition, every business has operating costs, like customer acquisition, fulfillment, inventory, and customer service. There is still a place for paid advertising. Online advertising is the promotion of your site and content on other sites such as pay-per-click contextual ads, banner ads, rich media ads, and ads in newsletters.

Social Media 93

Social Media Content Startup Web 93

Xconomy

MARCH 11, 2018

After learning that Proper Media , a San Diego specialist in programmatic digital advertising had acquired Spoutable, it took a couple weeks to catch up with Spoutable CEO Jon Belmonte and ask: What happened to Cursive Labs? million on a “venture studio” model that allows experienced entrepreneurs to run with their own ideas.

Media 55

Media San Diego Equity Advertising 55

socalTECH

MARCH 6, 2013

The value for acquisition of a fan is much higher than the fraction of a cent those artists and labels would be earning in royalties from ads and commercials. The best advertisement you have for your band is really the music. But, there's a whole group of people who want discovery, but don't want to read about it on blogs.

Demand 166

Demand Startup Platform Sites 166

InfoChachkie

AUGUST 4, 2014

How has this reality impacted your customer acquisition strategies? Then we started advertising and getting media attention. Also, advertising in print media just doesn''t have the ROI that it once did. Whether our presence is print advertising or we are featured in a story, print just doesn''t sell like it used to.

Entrepreneur 187

Entrepreneur Startup Social Media Resource 187

Frank Addante

MAY 20, 2007

About Frank Addante > (from the Silicon Valley Business Journal) Twitter Updates follow me on Twitter Blog Archive ► 2010 (2) ► June (1) Part II: Optimized for Profitability ► February (1) Get Out of the Office! Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Zondigo, Inc.

Entrepreneur 40

Entrepreneur Blogging Startup Venture Capital 40

InfoChachkie

JANUARY 6, 2011

With that said, what books, blogs or other resources do you recommend for emerging entrepreneurs? Hmmm, I actually don’t read other entrepreneurial books or blogs – except infoChachkie of course [Editor’s Note: Kevin is clearly full of it here!]. We’re also looking at how we could extend our platform into other areas.

Entrepreneur 232

Entrepreneur Competition Software Review Course 232

Frank Addante

MAY 3, 2006

About Frank Addante > (from the Silicon Valley Business Journal) Twitter Updates follow me on Twitter Blog Archive ► 2010 (2) ► June (1) Part II: Optimized for Profitability ► February (1) Get Out of the Office! Internet advertising is good. Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big.

Startup 40

Startup Blogging Venture Capital Web 2.0 40

Frank Addante

APRIL 16, 2007

About Frank Addante > (from the Silicon Valley Business Journal) Twitter Updates follow me on Twitter Blog Archive ► 2010 (2) ► June (1) Part II: Optimized for Profitability ► February (1) Get Out of the Office! Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Zondigo, Inc.

Google 40

Google Advertising Startup Venture Capital 40

Frank Addante

DECEMBER 22, 2006

About Frank Addante > (from the Silicon Valley Business Journal) Twitter Updates follow me on Twitter Blog Archive ► 2010 (2) ► June (1) Part II: Optimized for Profitability ► February (1) Get Out of the Office! Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Zondigo, Inc.

Startup 40

Startup Competition Venture Capital Advertising 40

Frank Addante

MAY 8, 2006

About Frank Addante > (from the Silicon Valley Business Journal) Twitter Updates follow me on Twitter Blog Archive ► 2010 (2) ► June (1) Part II: Optimized for Profitability ► February (1) Get Out of the Office! Internet advertising is good. Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big.

Startup 40

Startup Advertising Web Design Venture Capital 40

Frank Addante

SEPTEMBER 6, 2006

About Frank Addante > (from the Silicon Valley Business Journal) Twitter Updates follow me on Twitter Blog Archive ► 2010 (2) ► June (1) Part II: Optimized for Profitability ► February (1) Get Out of the Office! Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Zondigo, Inc.

Startup 40

Startup Venture Capital Web 2.0 Outsource Development 40

Frank Addante

SEPTEMBER 20, 2006

About Frank Addante > (from the Silicon Valley Business Journal) Twitter Updates follow me on Twitter Blog Archive ► 2010 (2) ► June (1) Part II: Optimized for Profitability ► February (1) Get Out of the Office! Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Zondigo, Inc.

Startup 40

Startup Blogging Venture Capital Outsource Development 40

Frank Addante

AUGUST 27, 2007

About Frank Addante > (from the Silicon Valley Business Journal) Twitter Updates follow me on Twitter Blog Archive ► 2010 (2) ► June (1) Part II: Optimized for Profitability ► February (1) Get Out of the Office! Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Zondigo, Inc.

Startup 40

Startup Venture Capital Outsource Development Web 2.0 40

Frank Addante

JULY 30, 2007

About Frank Addante > (from the Silicon Valley Business Journal) Twitter Updates follow me on Twitter Blog Archive ► 2010 (2) ► June (1) Part II: Optimized for Profitability ► February (1) Get Out of the Office! Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Zondigo, Inc.

Startup 40

Startup Venture Capital Outsource Development Advertising 40

Frank Addante

NOVEMBER 16, 2006

About Frank Addante > (from the Silicon Valley Business Journal) Twitter Updates follow me on Twitter Blog Archive ► 2010 (2) ► June (1) Part II: Optimized for Profitability ► February (1) Get Out of the Office! Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Zondigo, Inc.

Startup 40

Startup Venture Capital Web 2.0 Outsource Development 40

Frank Addante

OCTOBER 31, 2006

About Frank Addante > (from the Silicon Valley Business Journal) Twitter Updates follow me on Twitter Blog Archive ► 2010 (2) ► June (1) Part II: Optimized for Profitability ► February (1) Get Out of the Office! Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Zondigo, Inc.

Startup 40

Startup Venture Capital Advertising Email 40

Frank Addante

SEPTEMBER 25, 2006

About Frank Addante > (from the Silicon Valley Business Journal) Twitter Updates follow me on Twitter Blog Archive ► 2010 (2) ► June (1) Part II: Optimized for Profitability ► February (1) Get Out of the Office! Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Zondigo, Inc.

Company 40

Company Companies Startup Venture Capital 40

Frank Addante

AUGUST 29, 2006

About Frank Addante > (from the Silicon Valley Business Journal) Twitter Updates follow me on Twitter Blog Archive ► 2010 (2) ► June (1) Part II: Optimized for Profitability ► February (1) Get Out of the Office! Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Hire Entrepreneurs!

Venture Capital 40

Venture Capital Capital Startup Outsource Development 40

Frank Addante

MARCH 26, 2007

About Frank Addante > (from the Silicon Valley Business Journal) Twitter Updates follow me on Twitter Blog Archive ► 2010 (2) ► June (1) Part II: Optimized for Profitability ► February (1) Get Out of the Office! Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Zondigo, Inc.

Outsource Development 40

Outsource Development CTO Hire Startup Venture Capital 40

Frank Addante

AUGUST 2, 2006

About Frank Addante > (from the Silicon Valley Business Journal) Twitter Updates follow me on Twitter Blog Archive ► 2010 (2) ► June (1) Part II: Optimized for Profitability ► February (1) Get Out of the Office! Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Hire Entrepreneurs!

Entrepreneur 40

Entrepreneur Startup Venture Capital Web 2.0 40

Frank Addante

MARCH 12, 2007

About Frank Addante > (from the Silicon Valley Business Journal) Twitter Updates follow me on Twitter Blog Archive ► 2010 (2) ► June (1) Part II: Optimized for Profitability ► February (1) Get Out of the Office! Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Zondigo, Inc.

Outsource Development 40

Outsource Development Startup .Net Venture Capital 40

Frank Addante

JANUARY 30, 2007

About Frank Addante > (from the Silicon Valley Business Journal) Twitter Updates follow me on Twitter Blog Archive ► 2010 (2) ► June (1) Part II: Optimized for Profitability ► February (1) Get Out of the Office! Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Zondigo, Inc.

Startup 40

Startup Venture Capital Outsource Development Web 2.0 40

Frank Addante

JUNE 19, 2006

About Frank Addante > (from the Silicon Valley Business Journal) Twitter Updates follow me on Twitter Blog Archive ► 2010 (2) ► June (1) Part II: Optimized for Profitability ► February (1) Get Out of the Office! Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Zondigo, Inc.

Startup 40

Startup Venture Capital Web 2.0 Outsource Development 40

Frank Addante

DECEMBER 5, 2006

About Frank Addante > (from the Silicon Valley Business Journal) Twitter Updates follow me on Twitter Blog Archive ► 2010 (2) ► June (1) Part II: Optimized for Profitability ► February (1) Get Out of the Office! Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Zondigo, Inc.

Outsource Development 40

Outsource Development Develop Development Product 40

Both Sides of the Table

MARCH 1, 2011

If you get a moment, as a favor to John for having produced such wonderful notes I’d be grateful if you would check out his most excellent startup blog The X Factor. I appreciate the write-up and your continued support of this blog. Quigo Lands Overture as Client, Rejects Their Acquisition Offer. Thank you, John.

Google 302

Google Startup Advertising Acquisition 302