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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Rarely is there alignment between sales and marketing. I assure you of the need to really listen to customer feedback, both proactively in market studies, as well as after-the-sale reviews.

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SpotOn raises $300M at a $3.15B valuation and acquires Appetize

TechCrunch LA

Fast forward to almost exactly one year later, and a lot has changed for the payments and software startup. Advisors Douglas Merritt, CEO of Splunk, and Mike Scarpelli, CFO of Snowflake, also made individual investments as angels. SpotOn is paying $415 million in cash and stock for the Los Angeles-based company.

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CapLinked Raise $1.6m Series A Round & Appoint Adam Sroka As VP Technology

Tech Zulu Event

million in a new round of financing from Peter Thiel, FF Angel , Siemer Ventures , 500 Startups , Andrej Henkler (former Bertelsmann executive), and Alexsis de Raadt-St. Jackson added, “FinTech has traditionally lagged behind the innovation that’s happening in other areas of enterprise software. 25 Years of Writing Code.

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GrubMarket raises $60M as food delivery stays center stage

TechCrunch LA

Companies that have leveraged technology to make the procurement and delivery of food more accessible to more people have been seeing a big surge of business this year, as millions of consumers are encouraged (or outright mandated, due to Covid-19) to socially distance or want to avoid the crowds of physical shopping and eating excursions.

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For Many New Ventures, Location Is The Key To Success

Startup Professionals Musings

For example, if you are working on a great social networking idea to replace Facebook, and need funding, you probably won’t find any interested and focused VCs or angel investors in Arizona, where I live. billion dollar sale to Oracle from Bozeman, Montana. Wessel measures a 39% acquisition advantage to being in-state.

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Should Startups Focus on Profitability or Not?

Both Sides of the Table

The most obvious way to explain this is with sales people. If you hire 6 sales reps in January at $120,000 / year salary then you’ve taken on an extra $60,000 per month in costs yet these sales people might not close new business for 4-6 months. “COGS” represents the amount that each sale costs you. .

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What Happens When Startups Turn from Their Innovation Stage to Operational Excellence?

Both Sides of the Table

He came to work in our offices at Upfront Ventures as an EIR and immediately began building software to improve how storage was picked up, photographed, scanned and routed to a warehouse. How long does it take me to pay back my original customer acquisition costs? Sam’s enthusiasm was infectious and his plans were bold.

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