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Subspace Names Sales VP

socalTECH

Los Angeles-based Subspace, which operates a WebRTC, real time application network, has appointed Davide Petramala as its new Vice President of Sales, the company said today. Subspace said Petramala had joined Avaya through the acquisition of Esna technologines inc.

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Diversis Capital Backs SalesRabbit, Eyes Acquisitions

socalTECH

Los Angeles-based private equity investor Diversis Capital Management said this week that it has backed field sales software developer SalesRabbit. SalesRabbit offers up both native mobile and web-based software aimed at field sales organizations. The company is based in Utah.

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PayPal Completes $4 Billion Acquisition Of Honey

socalTECH

San Jose-based PayPal Holdings said this morning that it has completed its $4 billion cash acquisition of Los Angeles-based Honey , the developer of a browser plug-in that helps consumers find the best coupons for purchases when they are shopping online.

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Boingo Wireless Target Of Acquisition Effort

socalTECH

Los Angeles-based Boingo Wireless , which provides distributed antenna system (DAS), small cells and Wi-Fi services--including running its own network of Wi-Fi hotspots and small cell networks--says that it has received "multiple inquiries regarding a potential strategic transaction".

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Postie Names Sales Head

socalTECH

Los Angeles-based Postie , the machine-learning-meets-diirect-mail startup backed by Bonfire Ventures and Crosscut Ventures, said today that it has named Zev Gollender as the company's Head of Sales. Gollender was most recently Vice President of Media Sales at Taboola, and also has served at Adiant and AOL. READ MORE>>.

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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Rarely is there alignment between sales and marketing. I assure you of the need to really listen to customer feedback, both proactively in market studies, as well as after-the-sale reviews.

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HauteLook Acquisition Completes

socalTECH

Department store firm Nordstrom said this morning that it has completed its acquisition of Los Angeles-based private sales site HauteLook. Nordstrom announced its acquisition of HauteLook on February 17th. Nordstrom paid $180M in cash plus up to $90M in earn out for HauteLook, for a transaction worth $270M.