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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Everhart distills his leadership insights from many decades in one of the largest business-to-business marketing agencies, working with companies across the country. Don’t forget it.

Customer 100
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Boingo Wireless Target Of Acquisition Effort

socalTECH

Los Angeles-based Boingo Wireless , which provides distributed antenna system (DAS), small cells and Wi-Fi services--including running its own network of Wi-Fi hotspots and small cell networks--says that it has received "multiple inquiries regarding a potential strategic transaction". READ MORE>>.

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Postie Names Sales Head

socalTECH

Los Angeles-based Postie , the machine-learning-meets-diirect-mail startup backed by Bonfire Ventures and Crosscut Ventures, said today that it has named Zev Gollender as the company's Head of Sales. Gollender was most recently Vice President of Media Sales at Taboola, and also has served at Adiant and AOL. READ MORE>>.

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Dynamite Data Acquired By Market Track

socalTECH

Dynamite Data , a developer of consumer and retail channel intelligence and big data information, has been acquired by Market Track , according to Market Track. Some of Dynamite Data''s executives are based in Los Angeles, although the firm is headquartered in Chicago. Financial terms of the sale were not announced.

Marketing 159
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Need investment capital?

Berkonomics

Preparing for the game… If you have been following our recent insights, you’ll be up to speed knowing that professional investors negotiate tough terms, from provisions of control over asset acquisition, eventual sale of the company, future investments, forced co-sale when others attempt to sell their shares and more.

Invest 296
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SpotOn raises $300M at a $3.15B valuation and acquires Appetize

TechCrunch LA

Advisors Douglas Merritt, CEO of Splunk, and Mike Scarpelli, CFO of Snowflake, also made individual investments as angels. SpotOn is paying $415 million in cash and stock for the Los Angeles-based company. The acquisition of Appetize extends SpotOn’s reach to the enterprise space in a major way. Image Credits: SpotOn.

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Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce

TechCrunch LA

But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. If you have growth marketing agencies or freelancers to recommend, please fill out our survey !). Why do you think that performance marketing is the right fit for DTC?

Commerce 211