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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). It encompasses your marketing strategy used to attract, engage, and retain customers by creating and sharing relevant articles, videos, podcasts, and other media.

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PayPal Completes $4 Billion Acquisition Of Honey

socalTECH

San Jose-based PayPal Holdings said this morning that it has completed its $4 billion cash acquisition of Los Angeles-based Honey , the developer of a browser plug-in that helps consumers find the best coupons for purchases when they are shopping online.

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Postie Names Sales Head

socalTECH

Los Angeles-based Postie , the machine-learning-meets-diirect-mail startup backed by Bonfire Ventures and Crosscut Ventures, said today that it has named Zev Gollender as the company's Head of Sales. Gollender was most recently Vice President of Media Sales at Taboola, and also has served at Adiant and AOL. READ MORE>>.

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Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

Since selling Matt has gone on to become one of the smartest angels I have seen operate. He is very hands-on and helpful – especially for any company looking into customer acquisition. o CPM model gave him control over the information in the acquisition cycle so he focused on that. - we both love Jason).

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Upgrade gives hair stylists tools to market, sell custom wigs from one marketplace

TechCrunch LA

Upgrade’s e-commerce marketplace has two sides: one that enables consumers to choose a vetted stylist and have their wig colored or customized based on their desired look. However, although they are providing such significant value, a lot of them operate with limited funding and resources, which ultimately affects the customer experience.

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ServiceTitan Acquires Aspire, Raises $200M More

socalTECH

Los Angeles-based ServiceTitan, which provides software used by contractors and the trades to manage their business, has acquired another company, Aspire Software, which develops software for the commercial landscaping business. Financial details of the acquisition were not announced. Aspire Software is based in St. Louis, Missouri.

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Honey Acquired By PayPal For $4 Billion

socalTECH

In one of the biggest acquisitions out of Southern California's technology startup industry in recent years, Los Angeles-based Honey Science Corporation , which develops a savings discovery and price tracking tool, has been acquired by PayPal , in a deal worth approximately $4 billion. READ MORE>>.