SoCal CTO
NOVEMBER 17, 2009
Some days I respond to questions asked by folks like yourself, the press, or an entity doing a case study, i.e. Citrix, RIM, USC. Our new customer acquisition has grown and our costs have plummeted. We are actually getting paid now to obtain customers, so our customer acquisition costs are now negative.
Both Sides of the Table
JANUARY 11, 2014
We go through case studies like how Mint.com & Magento drove large audiences through great content marketing strategies. It’s why some companies are testing whether building applications on KIK might lead to better customers acquisition.
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SoCal CTO
JANUARY 5, 2011
. - Union Square Ventures , June 10, 2010 No Plan Survives First Contact With Customers – Business Plans versus Business Models - Steve Blank , April 8, 2010 Pricing models, the freemium myth and why you may not be charging enough for your product - Seth Levine's VC Adventure , August 12, 2010 Case Study: Continuous deployment makes releases non-events (..)
Startup Professionals Musings
APRIL 28, 2021
Thus I was pleased to see my own insights covered in a new book, “ Why Startups Fail ,” by Tom Eisenmann, a Harvard Business School professor, who has mentored many more entrepreneurs, and authored more than a hundred HBS case studies from real-world startups. Mergers and acquisitions also require new skills.
Xconomy
MAY 4, 2018
Here’s a case study of how fast things can change in biopharma. Through acquisitions and alliances, they rolled out a spate of large-scale combination trials. For a few years, a type of cancer drug called an IDO inhibitor was all the rage, a promising path to expanding the reach of immunotherapy.
Startup Professionals Musings
SEPTEMBER 13, 2023
I like his summary of the challenges involved, real case studies, and especially his recommended building blocks to a culture of perpetual innovation in any company: Extract and instill a long-term vision in your team. Continuous innovation is a mindset that you cannot outsource, or bring in through acquisition or consultants.
InfoChachkie
JULY 14, 2011
Messenger : Rob Duva , Co-Founder, COO RingRevenue, prior Director of Customer Acquisition, CallWave. At CallWave, Colin was CTO, Jason was CFO and I was in charge of product marketing and customer acquisition. There’s lots more info including videos, case studies and more at www.ringrevenue.com.
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