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The brains behind one of marketing’s biggest hits are out to reshape the industry again… with direct mail

TechCrunch LA

Postie , a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. Neddenriep, served as the chief technology officer for Science — a role he’s continuing at Postie. They aren’t the only ones. They aren’t the only ones.

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RealtyMogul Names Two Executives

socalTECH

Los Angeles-based online real estate investing marketplace RealtyMogul.com says it has named two executive, naming Sameer Shamsuddin as Chief Technology Officer and Niall Weintraub as Vice President of Marketing.

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OnAssignment Buys CyberCoders For $105M

socalTECH

Heidi Golledge, President and CEO, and Matt Miller, Chief Technology Officer, will continue to oversee day-to-day operations of CyberCoders after the acquisition. CyberCoders had been very active in Southern California''s technology startup market. OnAssignment paid $17.1 OnAssignment paid $17.1 READ MORE>>.

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AutoAlert Buys MotoFuze

socalTECH

AutoAlert said MotoFuze CEO Mike Dullea and co-founder Tom Walls have joined the company, with Dullea serving as Chief Sales and Marketing Officer, and Walls as Chief Technology Officer. Financial terms of the buy were not disclosed. MotoFuze was based in Kansas. READ MORE>>.

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Rubicon Project: LA's Next IPO?

socalTECH

Rubicon Project's Addante was formerly Chief Technology Officer and a founder of L90, and was co-founder of StrongMail systems. Raifman was most recently at LiveRail, and also founded Mediaplex; Tappin was most recently CEO at SocialVibe, and was founding CFO at Overture. READ MORE>>.

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63 Los Angeles Entrepreneurs To Be Proud Of

SoCal Delicious

Joey Flores is co-founder and CEO of Earbits , an online radio platform that enables bands, labels and concert promoters to acquire fans, market new releases and promote live events. He was Director of Online Marketing for Mota Motors, a BusinessWeek Top 50 Most Promising Startup of 2009 and TechCrunch50 finalist.

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Frank Addantes FounderBlog: Startup 3.0: Internet advertising is good. No, it’s bad. Oh wait… it IS good!

Frank Addante

Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. What is the Rubicon Project?