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CampaignEQ's William Belk On Ads, Algorithms, and Attribution

socalTECH

How did you guys decide to shift from a consumer focused startup like Beachmint, to developing software tools? Companies need a way to roll up all that data, and understand their cost of customer acquisition in a detailed way. What''s the hardest problem you had to crack in developing your software? It''s a problem for everyone.

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How Mobile Is Changing Oversee's Business, With Debra Domeyer

socalTECH

We've been a recognized innovation in Southern California, and we're now ramping our development of compelling consumer products, fueled by accelerator services. As you know, Oversee is known for our traffic and traffic acquisition tools, but we're now also focusing on creating compelling, consumer products fueled by our accelerator services.

Mobile 224
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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

Decreasing Your Customer Acquisition Costs. Ultimately, your overall customer acquisition costs should calculated as an average of a variety of marketing channels. Thus, include these unattributed customers in your overall calculation of customer acquisition costs. If you haven’t already subscribed yet, subscribe now for.

Customer 164
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Why Has LA Suddenly Gotten So Much Attention from VCs and Entrepreneurs?

Both Sides of the Table

He presented a system where your search results would be ranked based on companies bidding for placement and where merchants would be charged on a “cost per click” basis (CPC). Google Ad Sense are the results you sometimes see on non-search pages that show you ads that are seemingly relevant to the words on the page.

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Interview with Robert Flynn, Aggregage

socalTECH

That will primarily be focused on ad sponsorships, and selling advertising via lead generation, CPC, white papers, and so on, to generate revenue. Our largest investment was a partnership with Norman Lear's Act III Communications, we did a series of acquisition in the movie theater space. Robert Flynn: Yes. at that time.

Startup 162