socalTECH

JUNE 28, 2013

We were limited to using products on the market, and we found that all of them were really designed for advertising networks and marketplaces using a traditional, affiliate model. Companies need a way to roll up all that data, and understand their cost of customer acquisition in a detailed way. It''s been pretty smooth.

Advertising 203

Advertising CPC Tool Startup 203

Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. I believe that many social networks confused this idea. Not necessarily in the shopping mindset.

Advertising 284

Advertising Invest RSS CPC 284

socalTECH

MARCH 21, 2013

To give you some numbers, we now have a network of 230 million unique visitors per month, and over 20 percent of that is mobile. We've been a recognized innovation in Southern California, and we're now ramping our development of compelling consumer products, fueled by accelerator services. It's not strictly cost-per-click ads anymore.

Mobile 224

Mobile CTO Hire CPC Web 224

InfoChachkie

DECEMBER 2, 2009

Decreasing Your Customer Acquisition Costs. Ultimately, your overall customer acquisition costs should calculated as an average of a variety of marketing channels. No one wakes up and says to themselves, “I need to buy that product I have never heard of before.” If you haven’t already subscribed yet, subscribe now for.

Customer 164

Customer Custom Advertising SEM 164

socalTECH

FEBRUARY 1, 2011

We've built some social curation tools, which use social signaling--tweets, clickthroughs, or comments on Facebook--and take what the network is deciding are important stories, and highlighting those and moving them further up on our site, so that the important stories on any given day are being highlighted. Robert Flynn: Yes. at that time.

Startup 162

Startup Content Advertising Sites 162