Startup Professionals Musings

JULY 10, 2015

For the advertiser, this is the cost-per-click (CPC) model. The advertiser sees it as cost per acquisition (CPA) or pay per performance (PPP). It’s also important to know that advertising delivery technology has come a long way in the past few years. This is called pay per action (PPA) or pay per lead (PPL).

Advertising 99

Advertising CPC PPC Sites 99

Both Sides of the Table

OCTOBER 8, 2014

Over the past 4 years LA’s tech fundings have growing at a 30% compounded annual growth rate (CAGR) which is > 4 times the US average VC CAGR (7%). Of course many have been employed for years in the video & music industries and a larger amount have even been pulled into aerospace and defense over the past 30 years.

Entrepreneur 376

Entrepreneur Snapchat Startup Google 376

Both Sides of the Table

FEBRUARY 21, 2010

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine.

Advertising 284

Advertising Invest RSS CPC 284

InfoChachkie

DECEMBER 2, 2009

Decreasing Your Customer Acquisition Costs. Ultimately, your overall customer acquisition costs should calculated as an average of a variety of marketing channels. Thus, include these unattributed customers in your overall calculation of customer acquisition costs. If you haven’t already subscribed yet, subscribe now for.

Customer 164

Customer Custom Advertising SEM 164