Startup Professionals Musings

DECEMBER 31, 2018

In this age of constant market evolution and new technology, there is no such thing as a static business that is self-sustaining. Rather than enhancing the offering you have, develop and offer new products that capitalize on the customers that you already know well. Populating new domains to sustain your market.

Examples 99

Examples IP Acquisition Social Media 99

InfoChachkie

DECEMBER 2, 2009

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. Unattributed – There is no such thing as organic customers.

Customer 164

Customer Custom Advertising SEM 164

Both Sides of the Table

APRIL 14, 2012

“it’s smart to use an impending investment valuation to drive a higher acquisition valuation” I would like to amend her statement slightly to read, “it’s smart to use an impending investment valuation to drive an higher acquisition.” to justify a “strategic” price.

Venture Capital 316

Venture Capital Pricing Social Network Acquisition 316

Startup Professionals Musings

MAY 9, 2016

Most begin by doing the product development, marketing and sales alone, but struggle making the transition to hiring and coaching others, defining repeatable processes and focusing on future strategy. Now you have real customers who can quickly turn off hundreds of potential customers if you ignore their feedback.

Social Network 59

Social Network Startup Demand Entrepreneur 59