The Most Misunderstood Facts About Building a Business on YouTube
Both Sides of the Table
JANUARY 19, 2015
The point isn’t to “build a business on YouTube” but rather to use YouTube as a marketing platform to build a video business that works across many platforms. This kind of spend happens all day long inside startup companies and 100% of the spend on attracting customers is a cost. I think most arguments miss the mark.
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