Remove class-readers
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Why should you explain WHY?

Berkonomics

In my early journalism classes, I was taught the five “W’s” of good news stories, and that most should be in the first paragraph at that. We chose to tell the employees, with the obvious risk that some would be scared into looking for another job right in the middle of the acquisition process. Remember the five “W’s?”. Our solution.

Journal 156
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Four ways to create marketing excellence

Berkonomics

Marketing is a science devised to help drive customers to your door. More we are taught in marketing classes. Use all the techniques you learn in marketing classes to drive demand. Email readers, continue here…] D=Decrease costs. Existing customers have low acquisition costs, addressing the “D” in the equation.

Marketing 156
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Do you really need a board of directors?

Berkonomics

They protect the company by overseeing the expenditure of company money for expansion, acquisitions, purchases of large assets, hiring of senior management and more. This could happen when a board votes to take in new money at terms that would be unfavorable to the class of investor represented by the board member.

Resource 156
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A riddle: Why explain why?

Berkonomics

In my early journalism classes, I was taught the five “W’s” of good news stories, and that most should be in the first paragraph at that. We chose to tell the employees, with the obvious risk that some would be scared into looking for another job right in the middle of the acquisition process. When in doubt, don’t be shy.

Journal 136
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The three legged stool of marketing excellence

Berkonomics

Marketing is a science devised to help drive customers to your door. Email readers, continue here.] I= increase revenues. Use all the techniques you learn in marketing classes to drive demand. Existing customers have low acquisition costs, addressing the “D” in the equation.

Marketing 201
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Interview: Paige Craig, CEO BetterWorks

InfoChachkie

We help companies reward their employees with perks. We brought in 10 – 20 people in each class. We quintupled our sales per sales person and reduced our acquisition costs by 80% during that (boot camp) period.”. I encourage your readers join (BetterWorks), we’ll hook them up with a discount. Passion is a hard piece to.

Summary 246
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Be careful about equity and options!

Berkonomics

Some rules about stock options and phantom stock: [Email readers, continue here…] The real insight here is that stock options or phantom stock are the tools of early-stage businesses used to attract great talent when there is not enough cash to pay market rates. Let me try to advance a few rules of thumb to help guide you here.

Equity 156