socalTECH

MAY 8, 2020

Los Angeles-based LiveXLive announced this morning that it has acquired Los Angeles-based PodcastOne , a subscription and advertiser-supported podcasting network. According to LiveXLive, the deal is worth $18.1M. LiveXLive said that PodcastOne produces over 350 episodes per week, and had gross revenues of $27.5M in calendar year 2019.

Tips 113

Tips Los Angeles Acquisition Advertising 113

socalTECH

NOVEMBER 12, 2013

Los Angeles-based Circle Street , the developer of a mobile advertising service to help retailers drive local store traffic, has been acquired by media and advertising firm Valassis , according to the company''s venture backer, Crosscut Ventures. Financial terms of the acquisition were not announced. READ MORE>>.

Incubator 153

Incubator Advertising Class Mobile 153

Both Sides of the Table

APRIL 19, 2011

A friend helped him get out of this situation and changed Matt’s life forever. He is very hands-on and helpful – especially for any company looking into customer acquisition. o CPM model gave him control over the information in the acquisition cycle so he focused on that. - The answer? Something so simple.

Acquisition 304

Acquisition Startup Customer Custom 304

socalTECH

MAY 7, 2014

Los Angeles-based online advertising attribution technology developer Convertro has been acquired by AOL , in a deal worth approximately $101M. AOL said the deal will help to bolster its programmatic advertising platforms. convertro merger acquisition online advertising attribution jeff zwelling' READ MORE>>.

Advertising 182

Advertising Equity Acquisition Los Angeles 182

socalTECH

NOVEMBER 8, 2011

Adconion Media Group , the European advertising network firm which as significant operations in Los Angeles, said today that it has acquired smartclip , a European digital video advertising firm. Adconion said that the acquisition will "significantly strengthen" its position in online video. READ MORE>>.

Media 224

Media Santa Monica Advertising Acquisition 224

socalTECH

AUGUST 4, 2014

Pasadena-based Perfect Market , the Idealab-backed developer of programmatic advertising technology, has been acquired by New York-based Taboola. Taboola said the buy will help boost the company''s annualized run rate to $250M. perfect market taboola merger acquisition content advertising optimization software idealab' READ MORE>>.

Rustic Canyon 147

Rustic Canyon Marketing Idealab Advertising 147

socalTECH

SEPTEMBER 26, 2017

Los Angeles-based OpenX has acquired Mezzobit and PubNation , two companies in the programmatic advertising space, the company said on Monday. Financial details of those acquisition were not announced by the company. According to OpenX, it plans to integrate Mezzobit and PubNation's tools into its platform. READ MORE>>.

OpenX 124

OpenX Company Companies Tool 124

Berkonomics

NOVEMBER 19, 2020

Back when we were all trying to figure out the real value of traffic on the web, investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments. Once we had what we thought was the answer, in allowing for display advertising on these sites. And the numbers were staggering.

Metrics 296

Metrics Sites Advertising Web 296

socalTECH

DECEMBER 10, 2014

Westlake Village-based online advertising company Conversant --which until recently was known as ValueClick--is now officially part of Alliance Data , after the completion of Alliance Data''s acquisition deal with the company. conversant valueclick merger acquisition alliance data alliancedata advertising online marketing'

Westlake Village 138

Westlake Village Southern California Advertising Acquisition 138

socalTECH

MARCH 26, 2014

TubeMogul , the developer of software for helping companies manage their digital video advertising which has operations in Los Angeles, has filed for an IPO. tubemogul software digital video advertising merger acquisition exit' TubeMogul said in its S-1 Wednesday that it is looking to raise up to $75.0M READ MORE>>.

Advertising 173

Advertising Acquisition Los Angeles Software 173

socalTECH

MARCH 26, 2018

No details on the acquisition have been announced by either of the companies. According to the report, Snap acquired PlayCanvas, a developer of 3D game design software, last May.

Snapchat 138

Snapchat Venice Startup Report 138

socalTECH

APRIL 24, 2014

Power , the unit of McGraw Hill Financial which measures consumer opinions of automotive manufacturers, said Wednesday that it has acquired digital advertising company Korrelate. Financial terms of the acquisition were not disclosed. READ MORE>>.

Westlake Village 138

Westlake Village Advertising Sales Acquisition 138

socalTECH

JULY 9, 2019

Santa Monica-based MomentFeed , which develops software that helps national brands keep information on their stores up to date across mapping and mobile services, has named Nick Hedges as CEO of the company, MomentFeed said this morning. Hedges served in that position until its recent acquisition by Ellie Mae.

Draper 124

Draper Southern California Santa Monica Social Media 124

socalTECH

SEPTEMBER 25, 2009

Once again, we'd like to thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Helping entrepreneurs succeed. Advertisers. Tags: advertisers sponsors. They include: Sponsors. Redpoint Ventures (www.redpoint.com). Dedicated to our Clients.

Advertising 113

Advertising Southern California IP VentureNet 113

socalTECH

JANUARY 9, 2020

Financial terms of the acquisition were not announced. Quantum provides brand management and brand identity services, helping to monitor "minimum advertised price" (MAP), provide brand optimization, and other services. Advantage Solutions says Quantum Networks also is on eBay, Newegg, Walmart.com, Reverb, and Google Shopping.

Networking 100

Networking NewEgg Commerce Google 100

socalTECH

JUNE 12, 2013

A new, Santa Monica startup, CampaignEQ , is hoping to help marketers better attribute increases in mobile customers and traffic to their marketing campaigns, with a new product. Belk was previously Head of Product at Beachmint, and was the company''s first employee; McGregor was Beachmint''s Dierctor of Acquisition. READ MORE>>.

Mobile 249

Mobile Marketing Santa Monica Advertising 249

socalTECH

JULY 18, 2014

TubeMogul , which develops software to help advertisers with their online video buying, priced its IPO last night, offering up 6,250,000 shares of its common stock at $7.00 tubemogul software digital video advertising merger acquisition exit' READ MORE>>.

Pricing 147

Pricing Advertising Startup Acquisition 147

socalTECH

JULY 24, 2015

Los Angeles-based podcast advertising network operator Midroll Media has been acquired by E.W. Financial terms of the acquisition were not announced. Midroll helps link up advertisers with podcasters--including such high visibility podcasts as "WTF with Marc Maron". Scripps Company.

Media 100

Media Advertising Los Angeles Acquisition 100

socalTECH

MARCH 24, 2014

Woodland Hills-based ReachLocal , which helps run local, online marketing efforts for small and medium sized businesses, said today that it has acquired a divisio of a New Zealand company, the SME division of SureFire Search Limied. Financial terms of the acquisition deal were not announced. READ MORE>>.

ReachLocal 147

ReachLocal Woodland Hills Company Companies 147

socalTECH

MARCH 29, 2016

Irvine-based Cargigi , a provider of online marketing and advertising services for automotive dealerships, has been acquired by eBay , the two said Tuesday afternoon. Financial details of the acquisition were not disclosed. READ MORE>>.

Advertising 100

Advertising Acquisition Help Marketing 100

socalTECH

APRIL 1, 2020

Los Angeles-based online advertising exchange Rubicon Project nd New York-baesd Telaria said this morning that the two companies have completed their previously announced merger. The two said the merged company is now the world's largest independent sell-side advertising platform. The merged company is being led by CEO Michael Barrett.

Advertising 113

Advertising Los Angeles Platform Help 113

socalTECH

APRIL 8, 2013

Los Angeles-based digital advertising technology developer OpenX has launched a new service today, which it says will combine content optimization and ad monetization for publishers. OpenX said it can the use that information to help improve advertising revenues. Pricing on the new product was not announced. READ MORE>>.

OpenX 159

OpenX Content Services Advertising 159

socalTECH

AUGUST 29, 2012

San Diego-based WhatRunsWhere , a startup which develops advertising tracking technology, said this morning that it has acquired Mobile Ad Spy , a UK-based mobile ad tracking startup. WhatRunsWhere said it would use the acquisition to launch a new offering in the mobile ad tracking market. Financial terms of the buy were not disclosed.

Mobile 140

Mobile Advertising San Diego Acquisition 140

socalTECH

JANUARY 18, 2013

Ventura- and New York-based online advertising firm The Trade Desk announced Thursday that it has named Rob Perdue as its new Chief Operating Officer. Perdue apparently helped to broker the acquisition of EyeWonder by MediaMind in 2011. Perdue apparently helped to broker the acquisition of EyeWonder by MediaMind in 2011.

Ventura 185

Ventura Advertising Media Acquisition 185

socalTECH

MARCH 11, 2013

Are you trying to figure out where your competitors and running in-app advertising on Android? San Diego-based WhatRunsWhere said today that it has launched a brand new service, which helps advertisers track what ads competitors are running into mobile apps for the Android operating system. READ MORE>>.

Advertising 138

Advertising San Diego Mobile Pricing 138

socalTECH

APRIL 2, 2014

Santa Monica-based The Rubicon Project , which develops ad optimization technology and operates a related online advertising exchange, closed up 33.60% at $20.04 All three exits will help bolster Southern California''s reputation as a technology startup hotbed. Rubicon was venture backed by Clearstone Ventures, News Corp., READ MORE>>.

Southern California 153

Southern California Clearstone Santa Monica Acquisition 153

socalTECH

JANUARY 23, 2019

According to Viacom, the acquisition will help it with "key strategic priorities", including expanding its presence across next-generation distribution platforms and growing its advanced advertising business. Viacom said that Pluto TV has more than 12 million monthly active users, with about 7.5

Advertising 113

Advertising Acquisition Los Angeles Activity 113

socalTECH

NOVEMBER 19, 2014

Los Angeles-based Rubicon Project said Wednesday that it has been selected by Apple , to help power Apple''s iAd mobile advertising product. rubicon project apple software automation mobile bidding advertising' Rubicon said the deal gives it access to over 250,000 mobile developers. READ MORE>>.

Advertising 127

Advertising Mobile Los Angeles Acquisition 127

socalTECH

AUGUST 2, 2011

Westlake Village-based online advertising firm ValueClick said Tuesday afternoon that it is acquiring Dotomi , a provider of real-time, dynamic display advertising technology, in a deal worth $295M. ValueClick said the acquisition will help it meet the needs of marketers.

Westlake Village 164

Westlake Village Advertising Acquisition Help 164

socalTECH

OCTOBER 31, 2013

Financial details of the acquisition were not announced. Alcatel-Lucent said its DMS unit develops technology for the areas of advance television, new media, digital advertising, retailing services, and health. As part of the acquisition, NantWorks has opened up a new, research and development center in Haifa, Israel.

Acquisition 147

Acquisition Mobile Advertising Research 147

socalTECH

OCTOBER 9, 2014

Xyo develops an app search engine and contextual advertising technology used by mobile operators, including Verizon, Voadafone Australia, Deutsche Telekom Europe, and T-Mobile USA. Xyo''s app discovery engine are used to help smartphone owners find and sort through hundreds of apps and games. READ MORE>>.

Develop 147

Develop Development Mobile Advertising 147

socalTECH

APRIL 16, 2010

Break Media said that Apogee Media Network will focus on customer acquisition, email marketing, and social media for advertisers, on a CPA-basis. Among other services, Break said that Apogee will help companies build their own internal email database, develop their Facebook Fan base, and create a Twitter following. READ MORE>>.

Social Media 230

Social Media Media Marketing Advertising 230

socalTECH

DECEMBER 6, 2016

Los Angeles-based programmatic advertising marketplace operator OpenX announced this morning that it has made two major executive hires, to support growth at the company. OpenX said it has named Eric W. Muhlheim as its new Chief Financial Officer, and named Laura Revenko as its Chief People Officer. READ MORE>>.

OpenX 100

OpenX Education Advertising Los Angeles 100

socalTECH

MARCH 27, 2014

ReachEdge helps small and medium sized businesses with their online marketing efforts, including managing their website, advertising, SEO, lead management, and tracking of customer acquisition efforts. The product had been launched in September of 2013.

ReachLocal 153

ReachLocal Woodland Hills Customer Custom 153

socalTECH

AUGUST 9, 2011

According to Demand Media, it acquired IndieClick , a Los Angeles-based online advertising company, and also acquired RSS Graffiti , another Los Angeles firm developing social media products for Facebook. Financial details of the two acquisition was not disclosed. READ MORE>>.

Demand 154

Demand Google Media RSS 154

socalTECH

JULY 16, 2012

Los Angeles-based Rubicon Project , the online advertising optimization firm headed by Frank Addante, has launched an offering for the mobile advertising market, the company said this morning. Rubicon said its new REVV for Mobile product helps publishers to sell mobile ad inventory, through both direct and indirect sales channels.

Mobile 124

Mobile Advertising Los Angeles Platform 124

socalTECH

NOVEMBER 1, 2010

In further details on the FAN deal, Addante also said that it has not acquired the advertising sales team at FAN, saying that it "is not, and will not be, an ad network." Intead, the firm is using FAN's acquisition to add around 100 employees from FAN as part of its engineering and product team. READ MORE>>.

Networking 147

Networking Clearstone Santa Monica News 147