Acquisition Metrics Resource Software Review 
Startup Professionals Musings
AUGUST 24, 2022
As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software.
Both Sides of the Table
APRIL 26, 2016
There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. Customer acquisition cost. That bit is easy.
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socalTECH
SEPTEMBER 29, 2015
We caught up with co-founder Joey Flores on the story behind the company's brush with death, and its recent acquisition by You42, which was announced last week. Joey Flores: Yeah, we spend the earlier part of 2014 exploring acquisition options, because we had a pretty hard time raising money. Joey, thanks for the time today.
Startup Professionals Musings
APRIL 28, 2021
No matter how passionately you believe that everyone needs one, and positive feedback from friends and early adopters (false positives), before you invest in scaling the business, make sure you set and meet good metrics in cost of customer acquisition, recurring sales, and margin. Gather your resources before scaling the business.
Startup Professionals Musings
AUGUST 13, 2022
Also, investors from the super-hubs (Silicon Valley, New York, or Boston), probably won’t assume anyone outside their domain has the savvy and resources to make it happen. Today, Silicon Valley is the consumer and enterprise software capital of the world. But it is an important metric for firms in pursuit of explosive growth.
Both Sides of the Table
NOVEMBER 14, 2017
He came to work in our offices at Upfront Ventures as an EIR and immediately began building software to improve how storage was picked up, photographed, scanned and routed to a warehouse. How long does it take me to pay back my original customer acquisition costs? Sam’s enthusiasm was infectious and his plans were bold.
Startup Professionals Musings
NOVEMBER 9, 2019
Also, investors from the super-hubs (Silicon Valley, New York, or Boston), probably won’t assume anyone outside their domain has the savvy and resources to make it happen. Today, Silicon Valley is the consumer and enterprise software capital of the world. But it is an important metric for firms in pursuit of explosive growth.
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