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CampaignEQ Aims At Better Mobile Marketing Attribution

socalTECH

Is that mobile cost-per-click, CPA ad, Facebook campaign, or Pinterest page actually translating into a customer? A new, Santa Monica startup, CampaignEQ , is hoping to help marketers better attribute increases in mobile customers and traffic to their marketing campaigns, with a new product. READ MORE>>.

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Despite the economy, LA’s Maple Media is hunting for app acquisitions

TechCrunch LA

And n ow, even with the economy continuing to collapse, the company is on the prowl for new acquisitions and expects to spend tens of millions of dollars on new deals. “We look at three pillars of our types of apps… casual games, mobile games, and personal tools,” said Maple Media chief executive, Michael Ritter. .

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SpotOn raises $300M at a $3.15B valuation and acquires Appetize

TechCrunch LA

The latest investment is being used to finance the acquisition of another company in the space — Appetize, a digital and mobile commerce payments platform for enterprises such as sports and entertainment venues, theme parks and zoos. The acquisition of Appetize extends SpotOn’s reach to the enterprise space in a major way.

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Snap accelerator names its latest cohort

TechCrunch LA

Mogul Millennial — this Dallas-based company is a digital media platform for black entrepreneurs and corporate leaders. SketchAR — this Lithuanian company is developing an AI-based mobile app for teaching drawing using augmented reality. . The latest cohort from Snap’s Yellow accelerator.

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Rubicon Project Goes Mobile

socalTECH

Los Angeles-based Rubicon Project , the online advertising optimization firm headed by Frank Addante, has launched an offering for the mobile advertising market, the company said this morning. Rubicon said its new REVV for Mobile product helps publishers to sell mobile ad inventory, through both direct and indirect sales channels.

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Niantic transcends Discord to build Campfire, an AR social app, and unveils Lightship VPS

TechCrunch LA

Since the launch of Pokémon Go in 2016, players have been coordinating meetups, in-game raids and battles on platforms like Reddit and Discord. This summer, parent company Niantic is unveiling Campfire, a social app designed to help mobile augmented reality (AR) gamers connect. ” Image Credits: Niantic.

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StoryBots Acquired By Netflix

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StoryBots , the kids' mobile app and content developer created by long time Southern California entrepreneurs Gregg and Evan Spiridellis, has been acquired by Netflix , Netflix announced on Thursday. Financial details of the acquisition were not announced. READ MORE>>.

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