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Mike Mothner: The business today, is we are a digital agency focused on customer acquisition and growth for businesses of all types. Mike Mothner: With the acquisition of Standing Dog, which technically closed today, that added about 75 people to bring us to 260 employees. What has helped you grow to the size where you are now?
In addition, every business has operating costs, like customer acquisition, fulfillment, inventory, and customer service. Search engines. If you web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted. Mashable claims there are 150,000 new web sites created per day.
In addition, every business has operating costs, like customer acquisition, fulfillment, inventory, and customer service. Search engines like Google are still the primary method for finding information on the Internet. If your web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted.
Decreasing Your Customer Acquisition Costs. Ultimately, your overall customer acquisition costs should calculated as an average of a variety of marketing channels. Thus, include these unattributed customers in your overall calculation of customer acquisition costs. Such Search Engine Optimization (SEO) is modern-day snake oil.
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