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Faceoff: Social Media versus Paid Search Marketing

SoCal Tech Calendar

Wednesday, March 17, 2010 -- Faceoff: Social Media versus Paid Search Marketing. Social media advocates tell you that you need to be active on LinkedIn and become a Blogger. Techbizconnection. Which is better for Lead Generation? They tell you that your company must have a Facebook fan page and a Twitter following.

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ReachLocal Opens New Offices In Canada, Germany

socalTECH

Continuing its international expansion, Woodland Hills-based ReachLocal , which helps local businesses market themselves online through paid search marketing and other advertising, said it has opened up new offices in Canada and Germany. ReachLocal has been active in Canada since 2008, and in Germany since 2011. READ MORE>>.

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Social Search – What Entrepreneur Needs To Know

InfoChachkie

However, it most likely still won’t provide revenue or a return on ad spend seen in traditional direct response channels, such as paid search. So, as marketers test out social sites, measuring engagement KPIs and re-evaluating attribution are important to gauge the success of these activities.".

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RingRevenue Creates A New Performance Marketing Revenue Channel

InfoChachkie

Additionally, they might do a lot of paid search advertising and as a result want to get better ROI on their paid search and see which keywords are generating phone calls and revenue for them. They understand performance marketing and want to spend more of their budget on it. Those are the two main criteria.

Marketing 209
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Interview with Scott Morrow, Curatemedia

socalTECH

However, one of the nice things about being focused on products, is monetization around the activity around products is very clear. It's not a stretch to figure out how to monetize traffic, content, and activity around a product. It's an inherent element of product activity. There's a really important distinction there.

Content 165
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Interview with Robert Blatt, MomentFeed

socalTECH

In 2013, Facebook local pages, Google Pages, and Yelp were not all that active. There are hundreds and thousands of representation of companies on Facebook, Google, Apple, and Yelp, in paid search and through social experiences. Now that you have some new funding, what's the big goal for the company?

Google 127
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Why Has LA Suddenly Gotten So Much Attention from VCs and Entrepreneurs?

Both Sides of the Table

So much so that if you read Ken Auletta’s wonderful book “ Googled ” you’ll see that Larry and Sergey had for years stated they would never do paid search results. billion.