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SteelHouse Hires New CTO, CMO

socalTECH

Los Angeles-based advertising software developer SteelHouse is in major executive expansion mode, saying late Monday that it has named Boris Bronshteyn as its Chief Technology Officer, and David U. Simon as its Chief Marketing Officer. It also has promoted Chris Innes to Chief Operating Officer. Rovion and Yoyodyne. READ MORE>>.

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Interview with Dave Fink and Jonathan Neddenriep, Postie

socalTECH

Is there a way you can make direct mail perform more like digital advertising channels? Los Angeles-based Postie (postie.com), backed by Bonfire Ventures and Crosscut Ventures, is applying machine learning and other techniques to direct mail. Photo: Dave Fink on left, Jonathan Neddenriep on right. What is a print cloud?

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Social Networking and Business Value

SoCal CTO

Companies also use social networking sites in the hiring process, and increasingly, to do innovative advertising (such as the recent Jack in the Box campaign). Does advertising work in the social networking world? an enterprise social networking platform provider located in Los Angeles, CA. What are the risks and rewards?

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How Mobile Is Changing Oversee's Business, With Debra Domeyer

socalTECH

We recently chatted with Debra Domeyer , CEO of Oversee.net (www.oversee.net), a Los Angeles company which provides both domain monetization and runs vertical, consumer lead generation and marketing sites, to hear about the company. With app marketing, instead of an advertisement, we're showing and application ad to mobile users.

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LawKick: A Modern Way To Find Legal Help

socalTECH

The old way was difficult, time consuming, and often expensive; referrals, calling up lawyers, going through initial consultations. You fill out the short questionnaire, lawyers submit their price quotes, and they get hired. Michael Chasin: I did my JD/MBA at Loyola Marymount in Los Angeles. What''s the story behind the firm?

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Why Online Video Just Took One More Big Step to Legitimacy

Both Sides of the Table

Our industry just took one big step towards legitimacy with the hiring of renowned media exec Ynon Kreiz to run Maker Studios. This followed an investment late last year by Time Warner in the company in a round totaling $36 million , led by Rachel Lam , head of their investment group. Los Angeles Tech Market Analysis'

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10 C-Level Positions That Are Red Flags For Funding

Startup Professionals Musings

VCs and Angel investors like to see a startup that is running lean and mean, with no more than three or four of the conventional C-level or VP titles. The most common ones I see and salute are CEO, CFO, and CTO. More executives, or other more creative titles are seen as a big red flag. Chief Risk Officer. Chief Legal Officer.

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